3rd February 2020
It has been some time since these fashionistas have been branding themselves. Focusing primarily on Taylor Swift and Kim Kardashian, their logo designs are the best example of this Haute Couture culture stirring around at its peak these days!
Both Taylor and Kim, are leading icons in the industry today. And while both have had their share of fame for a myriad of reasons, today, we focus not on that. Today, the emphasis lies on something deeper – The branding personifications these icons have set over the years, and how they`ve evolved to this particular level of devotees they entertain today!
TL;DR, here is a comprehensive, yet a brief elucidation of how these icons made their way into the spotlights!
Taylor Swift’s Branding Technique
“I took a chance. I took a shot
And you may think I’m bullet-proof, but I’m not.
You took a swing; I took it hard. And down here from the ground I see who you are”
― Taylor Swift
Taylor Swift, the all-known world-famous singer plus songwriter, has shown time and time again the strength of self-branding. Through the course of her career, it can be said that she has learned and grown by means of her success and failures. Her brand values have primarily remained constant. This consistency has been amongst the topmost factors that have cemented her position in the music industry. This manifestation is also showcased in her branding values.
Since the beginning of her career, Taylor Swift has endorsed branding. From the year 2006 to date, Swift’s logo designs have gone through a drastic change. Her brands logo design throughout her career have depicted her personality and the values she has always stood up for. Needless to say, her brands logo design evolved as she did!
Reinventing is never mainstream!
Taylor Swift`s Modus Operandi For Logo Designs
First of all, the logo design typeface depicts the formal nature of the brand. This formality is also complementing the quality music and professionalism she provides to her fans.
Another notion that her logo design is telling out loud the maturity that has taken her here. The ones who have been following Taylor since 2006 must have seen her previous logo designs lacking clarity and maturity. Take for instance, the cover for her album “Speak Now.”
However, a quick glance at any of the latest albums produced by Taylor Swift, and you`ll find how remarkable a transformation Taylor Swift has gone through herself and has translated the same within her brand.
Elegance is the feature that every brand requires. Without elegance, even an iconic logo design is nothing but an ineffective picture. The baby face icon, while has the sassiness and a remarkable sex appeal, the panache of the 30-year-old idol is unparalleled.
Last but not least, including all the above features, the main thing that her logo design consists of is the connectivity. Unless a logo design is not connecting, it can never attract fandom. Cognizant of this fact, her branding team has given considerable consideration to aligning every logo design of her brand to her existing persona to make the brand a reminiscence of the music star`s life.
Points to Grab from Swift’s Branding Strategy
Keep your brand values as your priority
Throughout her career, it can be observed everything that she advocates and practices points back to her values. Each of her projects clearly states the boundaries she follows and the ideologies she supports. This is the reason why you have never seen her promoting anything that she is against.
“I never want to change so much that people can’t recognize me.” – Taylor Swift
Learn from your failures
The primary reason behind Taylor’s success is that she has never let her failures define her. In her career as well as professional life, she has always learned from her failures and turned them into her success stories; and there lies her biggest strength!
“Just be yourself, there is no one better.” – Taylor Swift
Know your importance in the market
Another thing that we learn from Taylor’s brand is that she keeps the eagle’s eyes at the market opportunity. She keeps herself updated bout the competition and based on that, she comes up with an absolute kind of product/song for her fans. The prompt maneuvering in the industry is what has kept her a step ahead from the rest of the competition.
“We don’t need to share the same opinions as others, but we need to be respectful.” – Taylor Swift
Kim Kardashian’s Branding Technique
“I would rather have been beaten up in the media than live a life that wasn’t happy.” -Kim Kardashian
When asked about her point of view regarding her brand, KIM said that she is always listening, learning, and growing. She appreciates the passion and varied perspectives that people fetch to her. The products manufactured and promoted stem from diversity and inclusivity at their backing.
The fact that Kim’s fame is due to her confidence cannot be denied. It is her confidence, boldness, and the well-cultivated brand image that has brought her to her zenith. Along with the reliance of her close-knit familial connection and also because people love families that stick together.
Kim Kardashian’s Logo Design
A logo design cannot be considered as the best unless it vehemently portrays the entire brand personality of the business. Starting from choosing the right font type, then going with the perfect color pallet and finally working with the proper use of white space. Unless the logo design is not based on these little but everlasting crucial details it can never create a powerful impact on its viewers.
The iconic logo design for Kim shows a genuinely next level of creativity in itself. Below are described some of the main characteristics that have been highly appreciated by the viewers.
A professional logo designer’s expertise can be truly observed by looking at how creatively they have crafted the logo design on their canvass. It can be said without a shadow of doubt that the logo made for Kim is infused with creativity at the core. Every aspect of the logo reflects not only her personality precisely, but also truly shows the remarkable potential at part of the designer.
An iconic logo design is the one that captures the viewers’ attention at the very first glance. Why? Because it consists of all the essential elements that make a logo design a reminiscent of the brand. The crown looking shape depicts her confidence. At the same time, the typography used by the logo designers demonstrates boldness – An indispensable trait among the Kardashians. It goes without saying that the logo design made for Kim Kardashian is above the rest of its counterparts.
Another essential part of having the best engaging logo design is it being professional. Professionalism is the key to selling everything. Everything aside, unless you succeed in proving your audience that you are a professional brand, people will never trust you. So, in short, professionalism is your key to gain credibility, popularity and acceptance.
“I’m an entrepreneur. ‘Ambitious’ is my middle name.” -Kim Kardashian
It is a well-known fact that your logo design must be inclusive, or else the logo can be made from the best logo design service in the world, and still appear to be nothing but a cheap logo design. However, Kim’s logo design is out of this danger. The logo connects with the audience at all levels. Thus, demonstrating the basics of an all-inclusive logo design.
“You have to stay humble, no matter what, as easily as It’s given to you, it can be taken away. Always be grateful for the opportunities that come your way.” -Kim Kardashian
Comparing Taylor’s and Kim’s Logo Design
Even though Taylor and Kim are the topmost famous Hollywood stars and their brands run through their name, but this is also a fact that a brand is never complete without its logo design. It is the forefront that showcases what your brand is about and how it got where it stands today!
Both Hollywood divas, despite having similar scope of work, have different ideologies, and this is where things get interesting. As both the icons occupy the forefronts in their fields, the exigency of demonstrating their works through their logos was more of a must, rather than just an option. Ipso facto, both Taylor Swift and Kim Kardashian succeeded in devising an evolutionary concept of their brand`s logo that thrived in establishing connectivity, credibility, and loyalty among their fans. How these two leading brands oppose one and others ideology, here`s how:
A logo design is a representation of the philosophy of the brand. Thus, the buoyant divas and what they represent necessitated that the logos are different from one another.
In Taylor Swifts logo, the hint of pink and the softness of images depict her portrayal of the feminine side. Antithetical to her counterpart, Kim Kardashian focuses more on bold maneuvers and that is represented in her brands logo through the use of classical black and white combination.
Elegance v/s iconic imagery
As the logo is illustrative of the brands philosophy, Taylor Swifts demure appearance made it essential for the brand to get a logo that is elegant in its making. Contradictory to this manifestation, Kim Kardashian`s brand is focused more on audacious imagery which also fervently demonstrates her off and on-screen life.
Maturity v/s Creativity
A more formal and mature nature is observed by the audience in Taylor’s logo design. On the other hand, a peak of creativity and stylishness is seen in Kim’s logo design.
Branding is the new Hipster culture these days. For the ones who are aiming to be famous, the best strategy to do so is by branding yourself! Fashion and Hollywood industry is full of the people that have branded themselves. As a matter of fact, it is incontrovertible that self-branding emerged from there as a global phenomenon, and Taylor Swift and Kim Kardashian got the best of it!
For beginners and enthusiasts, the first step towards self-branding starts from getting a forefront for your brand, just like the divas themselves. The second step is to take it slow and produce content that is a reminiscence of what you love to do. This is a must have to connect with the fans. People today are clever enough to spot the difference between fake and real; thus, It is also essential to make sure that you are not faking yourself. The last step is to wait for the world to reciprocate the love that you`ve given back to them!
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