1st April 2020
“ Typography is the craft of endowing human language with a durable visual form.”
― Robert Bringhurst
Designing is not an easy task. It demands a complex mixture of creativity and ingenuity, paired with determination, hard work, and skillful application.
To understand the process is half the work. To get it together in a consummate manner is still daunting. As a matter of fact, too daunting if not in line with the latest trends surrounding the industry.
While a general guide featuring 20 amazing trends for 2020! can be found in the blog section, this blog, in particular, focuses on the hottest typography trends that have subsumed the designing industry as a whole.
While every element is as important as the other, the right use of typography helps in the perseverance of the aesthetic value of the design. A professional designer understands the imperative need of picking the right typography to represent the business. As typography signifies the personality of the brand, not taking it seriously can cost you the success of your business!
“When typography is on point, words become images.”
― Shawn Lukas
Little do most people know, similar to colors, the tone and voice of typography can influence our decisions as well. The text that we read on a logo of a company stimulates us to visit the store; the font-usage we see on a business card leads us to give the business a try; the label on a product makes us more likely to make a purchase!
However, one of the most challenging things about typography is that the trends are always changing. Hence, it is imperative for the designers to be well-versed with how typography is evolving and what new trends are coming around the bend so as to stay in the loop and not get left behind.
As we wrap up the final year of the decade, the new era has brought with it bold and innovative typography trends.
While some designers have taken it upon themselves to innovate new fonts using the amazing AI!, others are sticking to the good ‘ol fonts, reframing them as per the needs of the modern world. The fusion of the past and future gives us plenty of trends to keep an eye out for.
To sum it all up, I`ve made a curated list of the 14 hottest typography trends that are being followed in 2020 for logo designing, so you can use them to tell your story!
Cutouts and Overlays
Cutouts and overlays refer to a typeface that has no color fill. A cutout lets the background layer to show through the typography, whereas an overlay is often transparent. Overlay is basically transparent lettering over a background that allows the viewers to see the said background through the letters when they read them.
Layered effects are widespread among designers because they give a design dimension, making them look less flat. Both cutouts and overlay techniques create visual appeal to a great extent, and they are fun to create!
This typography style is excellent for images with large lettering and small words. They work best with textures, photos, and video backgrounds as well.
However, excessive use of effects in a design can be overwhelming for the viewers, so make sure when you opt for cutout and overlays the technique of typography, avoid using too many other design effects.
Text with Gradients
Text with gradients is probably the most undervalued and misunderstood typography design technique to exist.
We blame the poor usage!
When done right, gradients can turn out to be exceptionally beautiful and create an appealing effect.
Text with gradients lies on the minimalist side of the spectrum as it can create a modern and fresh touch while creating visual intrigue. Thus, text with gradients fits perfectly for images that want to do more with more!
Swiss Style typography
Swiss Style typography is also known as the International Typographic Style that focuses on simplicity, readability, and impartiality. Designers across the globe are trying to revamp and redefine the Swiss Style typography to give it a modern look and feel.
Although many designers believe that the Swiss Style typography is perfect as it is, especially for print media such as pamphlets, book covers, posters, etc, many custom logo designers still believe that the script could be transformed as per the contemporary needs and requirements.
Regardless of existing for decades, the typography is incredibly flexible and adaptive to the modern age, and thus, has made it into the list of typography trends that are sure to dominate the design industry for the year.
Handwritten and Homey
For images that want to create a homey and comforting appeal for the viewers, choosing handwritten fonts is the best option. They create a friendly and uplifting mood when viewed and are proven to be very inviting.
A significant trend we have seen in 2020 has been ‘brush fonts.’ This technique of typography is approachable, alluring, and personal. These fonts give the idea as if they were lovingly made at home just for the viewer.
The handwritten ‘brush fonts’ style, when combined with the watercolor effect, looks creative, artistic, and unique. Hence, businesses that look to craft something iconic that promotes the homey appeal attached with their enterprise, handwritten fonts will definitely help set that tone.
Outline fonts are scalable fonts with geometrically defined outlines. When given a geometrical description of a font, a device can create the characters at any size desirable.
These fonts are fun to make, and lets designers showcase their artistry and creativity in new ways. However, outline fonts are notorious for stealing the spotlight as letters can get lost in the background. Therefore, designers need to be cautious in not overdoing it with the typography.
The font is used to create emphasis, so focus on that. While the uses of an outline font vary, you may find them the most in Sans serif typeface, all caps text for outline letters, oversized text elements, and paired with filled lettering.
While glitchy text can be fun to create, they are tricky and risky to use due to readability issues.
Commonly, the glitchy text is used more as an artistic and creative element than a readable one. But that has not stopped many designers from incorporating it in their designs, especially in the sci-fi industry.
Glitchy text typography technique mimics malfunctioning effects on fonts and can be used in a variety of ways. The reason glitchy text is trending this year is due to its unique design feature. The effects provide fonts with jagged lines, certain movements, and a static visual that fabricate futuristic vibes.
Stacked Text Blocks
Although, this typography trend is inclined towards smaller sizes, designers have not let go of stacking multiple lines of text to create a weighted message with more words.
The trend of stacked text blocks depict a shift in how the professional designers are now attempting to communicate with the users. The key considerations are to make sure that the design is readable and legible when used with stacked blocks and has enough line spacing.
Rounded Sans Serifs
The trends in 2020 are all pointing towards rounded sans serif typography. The biggest examples of the use of this typography can be seen in the iconic logo designs of Airbnb, Google, and Spotify.
However, many think that rounded sans serif fonts can look childish, but that is not the case! Instead, this typography projects simplicity and effortlessness while creating an approachable and inviting vibe.
This is a typography trend that anyone can use as it works with almost everything. They are easy to read and do not overwhelm the viewers in any way. Moreover, you can also pair rounded sans serif with other typography trends to achieve a more modern look.
Gradients are making a comeback as we see an increase in the use of subtle gradients on many designs and websites. It seems as if designers just can’t get enough of them, and we don’t blame them!
The use of subtle gradients as an accent in typography is the next evolution of this trend. What’s great about gradients is that they are elusive and add depth and dimension to otherwise flat designs.
Subtle gradients are used to accent specific words and go along with thicker typefaces. A good text gradient maintains consistency across the entire image and manages to stand apart from the background.
One of the biggest trends in the design industry is animation, and its influence has taken over typography trends as well.
As compared to the use of conventional typeface, using lettering that moves and shifts is more interactive.
No surprise animated typography is trending as these techniques lead to a more rich and worthwhile user experience.
However, it is crucial to make the lettering clear and readable. Often, animations don’t begin right away, but are delayed for a few seconds or are triggered as the user interacts. The user-interaction delights the users and may contribute to an increase in the visitor’s time spent on-site.
The text in headlines and hero images of website design is gradually making a shift towards a small size, which is refreshing as compared to the oversized texts that somehow manage to overwhelm the entire website design.
These type sizes should be big enough to denote as headlines, but small enough to include a few lines of text. The reason they are on the list of top typography trends is that they are easily scalable.
This feature allows a universal experience across all sorts of devices and platforms. Undersized typography works best for online businesses and images, especially when some details are to be provided.
Serifs is every designer`s favorite font. The modern, yet appealingly classic typeface is a timeless font that is renowned for its longevity and is utilized for its chic appeal.
Serifs are great for storytelling and are most commonly used to humanize the designs. They connect us to an earlier time, creating a sense of nostalgia which builds association rather quickly.
Color Fonts and Type
Color fonts are roaring back after black and white texts dominated the typography trends for a while.
Color fonts are a class of their own and are being used extensively in logos, images, pictures, banners, and all other sorts of media. Although, it is essential to note that the use of color fonts grew more widespread than initially expected.
Color have fun applications in design projects and allow designers to creatively express themselves and their ideas. Colors add visual appeal to intrigue the viewers and also help in creating an emphasis on desired words.
Highlighter style creates an emphasis through lettering. There are several ways you can benefit from the highlighted style of typography. For instance, it can be used in congruence with a bright color to lay emphasis on the dull one as well, or can be used in isolation. It works charms when used unaided as well!
Highlighted style of typography is best for words that need to be ‘highlighted’ or shown more clearly with importance. However, do keep in mind not to overuse it. It is best to use it for shorter blocks of text so that you don’t overwhelm the viewers or hijack the rest of the design.
If you are looking to give your design a facelift, trying one of these typography trends might be the answer. Changing your typeface can be the real dealbreaker when it comes to rebranding!
Looking for professionals that can work with these typefaces and many more? Visit our homepage! now!
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