Logo Dynamics: Essential Things To Understand Before Getting Your Logo Designed

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Cynthia Moreno

14th July 2020

Cynthia Moreno

Your company’s custom logo design isn’t just a visual icon that you created to market your company. You will require business cards, websites, brochures, newsletters, media pages, and other marketing materials that has your logo on it.

 

All of these elements are crucial to make your business reach its target audience. However, all these goals will only align if the logo of your company is stunning and stands out among its competitors.

 

This is simply because your design is the visual representation of your brand and its services. Thus, this design will become the official face and brand ambassador. It needs to be meaningful and memorable.

 

You will find over a thousand businesses that are lined up in the market to get the attention of their customers and target audience. But only the company that manages to create a unique and attention-grabbing design succeeds. Due to your company’s unique brand identity, your consumers can instantly recognize your company and prefer your products and services over the rest.

 

UptownLogoDesigns has a team of best professional logo designers that give your brand the edge it needs

 

What is The Importance of Logos?

Companies create this identity in many ways, and logos are one of them. There are some fundamental aspects of designing that can turn images as simple as Apple’s into the most recognized symbol in the world.

 

Although companies spend thousands of dollars on the marketing of their businesses, without a statement logo, all their efforts will be fruitless. Your company must adhere to the basic rules of graphic designing to bring a professional approach to your business. Your customers will be drivers to your business if your company looks professional.

 

A great custom logo design will make your brand stand out and be easily identifiable. In today’s age, competition is intense, and your design is a critical player in giving your brand the attention it needs.

 

From sketching it on a piece of paper to finally having the digital design; here are the nine tips you need to follow before you get your logo done

 

Understand your Business Goals

Winning your customer's hearts with a unique and attention-grabbing iconic logo design is all the difference between the success and failure of your business

Winning your customer’s hearts with a unique and attention-grabbing iconic logo design is all the difference between the success and failure of your business. A unique approach will make people recall you and connect with it emotionally. However, this is only possible if you and the designer clearly understand the goals and vision of your business.

 

Identities are more about an emotional connection rather than being a literal one. Therefore, it is imperative to have an understanding of what your business is all about before you begin the process of getting an emblem created for it. Your company logo will reflect your brand and so it should have a meaning behind it that reflects your business goals.

 

Get your concept converted into a reality with the best design agency, UptownLogoDesign.

 

Understand the importance of a logo

Your logo will have an important impact on the first impression your business is going to make.

Your logo will have an important impact on the first impression your business is going to make. It will give your customers crucial and direct information about your brand and let them know if it’s right for them. Since it’s an essential part of your brand, you need to make sure you do it well. All your branding materials, such as your business card, packaging, website, brochures, will carry your brand’s image. Make it worthwhile!

 

A professional design has the power to communicate your brand’s message and stand up for it. It also makes a lasting positive impression.

 

 

Typography matters

Typography is essential. It can make or break your logo easily. Fonts have a unique personality of their own, which tells your customers what to expect from you. You should try at least 20 different fonts before settling down on one or narrowing others. You can experiment with space, size, weight, colors, and try creating a custom font of your own.

 

Create Logo First In Black And White

One more important thing to consider is that your logo should look equally amazing and impressive in black and white

One more important thing to consider is that your logo should look equally amazing and impressive in black and white. There will be many situations where you will be using it without any color, such as publishing on newspapers or cloths.

 

Photocopies of your design will also be without any color, fax messages of your company will also show your logo without colors. If you get it printed on your customized stationery, it is likely it will also be black and white. Therefore, it has to look good without colors.

 

To ensure that your design looks compelling in black and white, first create it without any colors. If the artwork is not impressive, change it until it looks good, and you’re also satisfied. It is only after you have found a stunning design in black and white, you can start inserting suitable colors. This way, your business logo will look equally good in both the options.

 

Find your brand identity

Your custom logo designs should communicate your brand's personality

Your custom logo designs should communicate your brand’s personality. And to achieve that, you need to understand your brand’s core personality and essence. Once you have clarity over what makes your brand unique, it will be much easier for you to make design decisions that complete your brand.

 

Here are some essential questions you can ask yourself to get your brand identity visible:

 

  • Why did I start this business?
  • What makes my business better than the rest?
  • What makes our business special?
  • If I could describe my business in 3 words, what would those be?
  • How would my customers describe my business?
  • How do my customers perceive my brand?

 

 

Be Different

We remember things that are unique and stand out

We remember things that are unique and stand out. The same law applies to your company’s brand image. Most of the logos that we can instantly recognize have a unique design, for example, Apple, Nike.

 

We remember the half-eaten simple apple because no other brand ever used a design as simple as that. Another example is McDonald’s logo that we recognize instantly. So, it would help if you created something unique and memorable that also carries an important message that will be remembered for decades to come. You need to think out of the box, perhaps dig into historical symbols to come up with something unique. This tip is applicable for all marketing materials, be it just a plain sticker.

 

Choose colors carefully

Color adds meaning to everything and can instigate a special feeling in us

Color adds meaning to everything and can instigate a special feeling in us. It would be best if you made sure the colors you choose complement each other and complete your brand. Colors can be very tricky; each color will mean something different and will work differently on your brand. Make sure you try different colors to find which one suits your brand.

 

 

Use affects carefully

There are over a thousand effects available in the world of photoshop that can change aspects of any custom logo design

There are over a thousand effects available in the world of photoshop that can change aspects of any custom logo design. However, as in any situation, less is more. Too many effects ruin the beauty of your design. Therefore, don’t use more than one effect.

 

 

Check out your competition

The best place to get inspired? Your competitors

The best place to get inspired? Your competitors. Check out what they are up to and what trends they are following, what works well with their audience and what you should avoid so you can stand out from there. While you’re at it, study what makes them different and what advantage can your design add to your brand. Emphasize these differences to create your iconic logo design.

 

Just make sure you set yourself apart from yourself from the rest of the market. If all the brands in the industry are monochrome, you should be different. If everybody is going for a modern logo, you should consider a more traditional one.

 

Conclusion

Your company’s custom logo design is a work of art. It has to be memorable while conveying your brand’s message efficiently. It should be flexible and something that looks good on all mediums, your website, stationery, newsletter, etc. It should mainly stand out from your competition.





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