26th October 2020
The bounce rate measures your website’s relevancy and quality. The higher your website’s bounce rate, the more it lacks the ingredients to keep your audience from visiting your web pages.
As Neil Patel describes, it’s the percentage of single-page visits on your website i.e., visits in which your audiences left your site from the entrance page.
Honestly, a bounce rate that shows up in your Google Analytics account might not be a bad thing depending on your website’s usefulness. For instance, if you have a blog website, then it’s common to receive single-visits. But if you have an e-commerce website, an increasing bounce rate can be an alarming situation.
So, the real question is…
What are the causes that can contribute to a higher bounce rate, and what can be done to reduce it?
This article will discuss the causes and quick website design tips to reduce your bounce rates.
Causes of High Bounce Rates
One of the causes could be that your web design isn’t responsive enough to attract your target audiences. Too many ads and intricate web designing templates can dissuade your audience from taking an interest in your website. It’s important to show than tell what you’re selling.
Your website design might be lacking a solid call-to-action that can attract your viewers’ attention and influence them to explore your website further. For instance, the lack of actionable words like shop, call, sign up, discover, contact, etc.
It might have confusing content that isn’t suitable for your target audiences. It can divert the focus of your potential customers. If you’re selling fitness wear, then talk about the benefits of clothes and not the harmful effects of food.
The most prominent cause of a higher bounce rate might be that your website isn’t compatible with a particular mobile browser. Attracting mobile visitors can bring more value to your website, especially if your website offers convenient shopping and easy image-handling.
As mentioned earlier, if your website involves blog posts, your target audience might read the blog once and leave. However, they can read other posts on your blog if they find the blog catchy enough to reduce the bounce rate.
1. Create Responsive Websites
A responsive website provides a stellar experience to your visitors. From aligning the layout to ensuring high-quality images and fonts, your website design shouldn’t scatter between words and images when viewed from different angles and devices.
It must provide an optimal viewing experience to your audiences. Whether they use laptops, tablets, or smartphones, your professional website design should offer accessibility from different browsers and devices. That’s why it’s essential to focus on developing a responsive web design.
2. Enhance User’s Readability
One of the best website design tips to lower your bounce rates is to enhance your site’s readability. There can be many contributing factors to improve user’s readability. If your web design has lousy formatting, or boring layout and colors, it can create difficulties in your user’s readability.
See this example below. It shows the difference between bad and good use of colors. If you see Image 1, it shows an example of a light blue background and almost an invisible green font. While Image 2 shows a light pink background with a clear blue font.
Using the right blend of colors can increase your website’s visibility and readability. Whether it’s your background, fonts, or images, synchronization is vital to reduce the bounce rates effectively.
3. Include Exit-Intent Pop-Ups
Your viewers might need time to explore your website design. Imagine having a viewer visiting your website, and as they are scroll through the first page, 2 or 3 window pop-ups instantly Infront of their eyes. Your viewer might want to get rid of these pop-ups and just leave the website once and for all.
Include exit-intent pop-ups to extend the modal time of your viewers. For instance, when users visit at least 3-4 pages, they want to learn more about discounts and other offers. That’s the best time to put exit-intent pop-ups, so before they decide to leave, they can stop to view the offers first and might stay a little longer.
The most-effective tip for responsive websites is to create mobile-friendly websites. Creating a mobile website for your users with high-quality web design images can provide maximum assistance to your audiences, and they would want to explore further.
According to Big Commerce , “15% sales of e-commerce websites grow from mobiles, and they continue to grow year on year.”
Let’s take an example of a non-friendly mobile website.
If you look at this website design, it isn’t compatible with smartphones. What would happen if the viewer visits this website through a mobile phone? Of course, he or she would get a wrong impression of the website. Their first thought would be to find an alternative website that is mobile-friendly and offers almost the same products or services.
5. Place a Search Bar
Having a search bar increases the efficiency of your website design by 100%. Your visitor might want to find something and save their time. They would go to the search bar located at the top of your website and type their preferred item on it. The search functionality can improve your web design’s overall productivity.
Websites like Amazon, eBay, etc. know that their websites are their weapons that can combat the bounce rates. Therefore, they offer advanced search features to help their audiences as much as possible.
6. Use the White-Space
These days, websites have a lot of white spaces. Optimizing the white space and utilizing them can boost your website design. You can add web design images, categories, or even lay down your current blogs’ topics to use that available white space for your viewers.
For instance, you can clearly see the best web design award here goes to Google for optimizing their space effectively. They know their target audiences would want to ‘search’ only. So, they have optimized their white parts fully.
In comparison, if you see Quora’s web design, you’ll see them optimizing their white space with colorful web design images. If your web design has a similar niche or interest, you can add images or even fonts to engage your audiences.
7. Use a Live-Chat Option
The current e-commerce brands are now shifting to automated operations. The audiences and the customers would want to know the products and services without wasting their time on a website. An automated customer live-chat specialist can improve the experiences of your audience and reduce the bounce rate.
For instance, you might understand why a live-chat option can be useful for your website design if you see this example.
Just like Anna, you can have a chatbot like Elbot for your website too. That’s a great way to answer your customers’ queries and also assist them where needed.
8. Work on the Headlines
You might want to scrutinize your web design’s most essential part, i.e., your website’s headline. It’s not easy to develop a creative yet straightforward headline that covers the core of your website.
For instance, look at this illustration,
“It’s easy. Let’s go.”
Simple and easy, right?
This is what your viewers want from your website. It would make them explore other landing pages of your website—a well-crafted headline with readable words and fonts. You can even create a headline that matches with your web design logos to create a visible brand identity for your audiences.
9. Write Compelling CTA Words
Even if your website is fully optimized with the right fonts and layout, it still needs a Compelling Call-to-Action. Without a proper CTA, your audiences wouldn’t take the required action and leave your website at the start only.
Look at this creative website design example of a leading web design agency.
They have dedicated a prominent headline for their web services and have mentioned the benefits too. The compelling ‘Get Started’ CTA would want the viewers to increase their business website’s custom functionality.
You might want to add CTA’s like Shop Now, Start a Free Demo, Buy Now, Call Us, etc. to your website design so you can reduce the bounce off more quickly.
10. Structure Your Content
Your content strategy is vital to reduce the bounce rate as it answers your audiences’ 5 W’s. Your visitor may want to see useful content without errors. Therefore, structuring your content can improve your website’s bounce rate.
Below is an example that shows the importance of using H1 and H2.
Hence, you can structure the content wisely with heading and sub-headings to improve your web design. It would keep your audiences busy, and they would want to explore your website more.
Convert Your Bounce Rates into Success!
Now, you may want to evaluate your website’s metrics and think about what you consider a reasonable bounce rate. A lower bounce rate means a higher conversion rate. You can increase your landing pages to improve your conversion rate. But first, you’ll have to know about your conversion architecture.
A conversion architecture includes six critical points. It all sums up the design of your website and saves you from high bounce rates. Your website design can convert more leads than generate bounce offs if you consider the conversion architecture first and then follow the tips to reduce bounce rates.
What do you think works well for your website? Let us know in the comments section.