Minimalism In Logo Designing: How to Shift in Design Trends Has Affected The Logo Design Industry

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Shannon Robinson

20th November 2020

Shannon Robinson

“For me, it (Minimalism) is a cleansing of the palette. It is a way of stripping back work to go against ornamentation and layers in Photoshop and busy, busy, busy.” – Stuart Tolley, the author of the book ‘Min: The New Simplicity in Graphic Design’

The statement that minimalist logos designs represent is “less is more.” Simplicity has a class and minimalism stresses over-communicating the brand message with the help of fewer elements. If professional logo designers use fewer design elements in a design, you will notice that the logo will look more appealing. Minimalism is not a passing trend. It has been here for a long time and it will stay till the very end. Minimalism has shaped and bought light into the logo design industry.  Minimalism is remarkably the favorite design trend for many professional designers working today. This design trend has been used everywhere from fashion, web design, logo design, to advertisements.

According to Tolley,- Minimalism is a barometer of social change, that can come in and out of fashion pertaining to social factors, and not just another burgeoning fad that designers are jumping on the bandwagon to adopt.

The purpose of a logo design is to be associated with a company and to represent the brand values and messages to the target audience. Thus, it is understandable, in order to get the message across, a logo design has to be memorable, easily remembered, and recognizable. Minimalist designs have become such a big phenomenon that cannot be ignored. Thus, minimalist logo designs continue to be the most popular type of logo design because the simplicity and uncluttered nature of the design render it highly memorable. However, it is very tricky to design a logo that reflects the brand’s goals, identity, and values through lesser elements and is easily recognized for the company simultaneously.

The logos of Chanel and Netflix are great examples of minimalist logo designs. More and more brands are giving their designs a minimal facelift like the revamping of the Netflix logo.

 Uptownlogodesign - Minimal logo Design

Uptownlogodesign - Minimalist Logo Design company

This logo design trend has and will never fade in popularity. Ever since its conception about 50 years ago and still it is one of the most preferred choices in 2020. Various modern brands, especially those in the tech and fashion industries, prefer a clutter-free and minimalist logo design for their brands.

People tend to associate minimalism with shrinking down the design to the bare minimum. However, Minimalism is truly the subtle art of removing any unwanted noise and extra elements so that a simple and clean image remains with its message is clearly reflected. There is no uncertainty that beauty is indeed in simplicity!. Using a minimalist logo design leaves extensive room for the imagination and provides a solid foundation to build the reputation of a brand.

There are numerous ways to achieve a minimalist logo design. One of the most common ways of using minimalism is by making use of just a text-portraying brand as the complete design itself. Some prime examples of this method are Amazon, eBay, and Google.


Apple is another company that firmly believes in minimalist logo design. This belief is reflected in their icon that is just a small symbol without any text on it. However, Apple’s first logo design, which was created by Ronald Wayne was a very complex and cluttered design. Moreover, Steve Jobs believed that it was difficult to reproduce the logo in a small size. Therefore, they explored and created the now classic and world-renowned design of the bitten apple. This symbolizes how minimalism has affected the logo design industry. Brands have come a long way from having heavy, complicated, and cluttered designs to simple, one colored, and geometric shaped logo designs.

Uptownlogodesign - Minimalist Logo Design company

The most superior benefit of simple and minimalist logo design is that these logos look more visually attractive on Smartphone screens. As a minimalist design has a few pixel elements, the loading time is much quicker, as well. Simple logos are also easy to plant everywhere owing to the fact that they look just as appealing in large sizes as they do in small sizes. Many famous brands, such as McDonald’s and Starbucks, have transitioned from using complex and intricate logos to a simpler one.


Turn and look around, you will discover those logos that speak the language of minimalism while always getting attention. Designers are focusing more on the rule of simplicity and elegance. Clutter-free designs not only look refreshing but leave a good impact on the customer’s mind. Minimalism is the golden key that few designers know to accurately use it. The fact that people are tired of looking at the complicated logos that have strokes of meaningless colors and piles of shapes and fancy typography. Such logos FAIL to attract them. Understand that the logo that orbits around the principle of minimalism works like a magic wand for the brand. Minimalist logo designs make their space in the customer’s mindset. Since there are no unnecessary elements involved, the logo looks classy and gets registered in the minds of customers firmly.

Brands want to wrap themselves in the cloth of minimalism to occupy a unique and notable place in the marketplace. Along with the logo design industry, our brains have also evolved. We humans are not ready to accept complicated things, we neither waste time in decoding and understanding complex signs. Thus, famous brands use minimalist logos to make their place in the mind of customers. A minimalist design follows the rule of simplicity and gets a spot for the brand in the consumer’s mind and in the digital marketplace.

Now when we talk about simplicity and minimalism, understand that simplicity doesn’t stand for making boring logos. It stresses making logos that don’t contain unnecessary elements. A design has to be memorable and easily recognizable, that’s what the concept of minimalism is all about. Famous and Unique logos in the world are modeled on the notion of minimalism. Check the logos of Nike, Adidas, Reebok and you will see the beautifully executed principle of minimalism.


Here are a few characteristics that are needed to be taken into consideration to create an effective and memorable minimalist logo design.

The contrast


If you are using two colors in a single logo make sure that they are in contrast with each other. The intense contrast example is black and white or blue and white. Be a sport, explore and try mixing and matching the colors.

Negative space


Too many elements kill the real core of any design. Make use of the negative spaces in your logo. It represents calmness and serenity. It makes us rests our eyes and brings positive elements into clear sight, creating a subconscious sense of visual comfort and harmony.

Organize the elements appropriately


Minimalism also allows us to align the elements properly. A well-designed logo looks elegant and helps the brand in standing out from the sea of competitors in the digital marketplace.

Use colors that convey your message


Colors play a vital role in the design of a minimalist logo design. Your designed logo should contain colors that resonate with the brand’s personality and identity. An important point here is the brand should consistently use the color and the shape so that they absorbed into the consumer consciousness. When the color becomes an intrinsic part of the logo, people are more likely to become accustomed to it, allowing for quicker recall. On the other hand, a complex logo with multiple colors and shapes may look impressive and exciting but it will be harder for consumers to familiarize themselves with.

Correct typography


Don’t use a typeface that doesn’t go well with your brand. The impeccable selection of the font plays a significant role. Don’t use the font that looks appealing to you; instead, use the font that resonates your brand. Moreover, do not use different kinds of fonts that will only make the logo design more complex and cluttered.

Removing excessive features.


Chop off any extra element that is not needed. This could be anything from geometric shapes to extra lines. This is simpler and easier to do when starting from scratch. But, if the brand is redesigning its logo, it can be tough deciding what to lose.

One of the main purposes of minimalism in logo designs is to create the company’s message by using the minimum design elements. This is where the designer should be cautious since there is lots of creativity required in communicating the message to the target audience.  FedEx logo design is another excellent example of a minimalist logo design. Its attraction is in hiding an arrow between the letters E and X. The arrow is the message of the courier giant’s business aspirations and progress. Similarly, take a look at Amazon’s logo, which is a minimalized design. The logo cleverly conveys its business message of selling everything by connecting the letters a to z with a flowing arrow.


How is Minimalist Logo Design has affected the industry?


As mentioned above, logos used to be complex; some were incredibly complicated and nuanced, and their creators were proud of the many hidden meanings that logos contained. However, the trend is no longer about complexity; instead, customers and smartphone users want simplicity.

Part of the reason is that we’re now in an age of information bombardment. In other words, customer’s attention spans are getting shorter and shorter. Therefore, designers are focused to create logos that are embedded in the mind of customers at one glance. Logos that are easier to understand and clearly describe the brand.

Minimalist logo designs avoid frills and extras that not only make logos complicated but acts as a distraction as well. Instead, they incorporate a single, fundamental design concept that can be used across backgrounds and mediums.

Why minimalist logo designs are winning?


 “Simplicity is the ultimate sophistication”-  Leonardo DaVinci


Minimalist logo designs have not only shaped the logo design industry but it is that one sole trend that has been here for a long time. It’s not a passing fad. Thus, it tells that these logo designs are extremely beneficial for business.

Minimalist Logo designs Are Instantly Recognizable


Wordmarks or symbols that stand-alone call attention and hold a power that excessive imagery cannot display. Using text and heavy fonts results in a modern aesthetic logo design that can be mature and grow with the company.

Minimalist Logo designs Are Crystal Clear


Logos can become visual traffic jams when they are complexed and have tons of elements. In an attempt to create a more thoughtful design, a designer who adds elements can actually eliminate room for the customer’s imagination.  If the messaging is cluttered, a customer is less likely to have confidence in the brand.

The versatility of minimalist logo design


Logos are printed on business cards, letterheads, T-shirts, even billboards. It must have the same impression no matter where it’s seen. Minimalist logo designs are practical. Decreasing complexity increases comprehension. Sticking to simple colors, staying away from unnecessary gradients and elements will make a logo scale better and will be easy in printing.

Over to you


Minimalism will never go out of fashion. The notion of simplicity rules everywhere. Minimalism is unquestionably a bit tricky to include, but once you get a grip on it, it becomes easy. While creating and crafting a logo design, remember that the brand wants to convey a certain message to its audience. Therefore, Keep the brand personality in mind, and use elements according to it to make sure that the logo you’re creating will resonate across the board.

A minimalist logo design sets the brand apart from the sea if competitors. Having a minimalist logo design is extremely beneficial. Admittedly, a minimalist logo design is something that acts as a potent weapon.

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