26th June 2020
Logos hold great importance for any brand when it comes to introducing the brand to the world. A logo depicts what your brand wants to communicate and how your target audience should perceive it.
A logo design interacts with human cognition to induce multiple responses. These responses range between distaste, intrigue, interest, indifference, and more. A poorly designed logo has the potential to leave a bitter taste among your target audience, and, at worse, poor audience engagement!
Professional designers put a lot of effort when it comes to designing a logo as it holds the true essence of the brand’s vision. From assuring that every aspect of the client’s brief is met, the professionals also take into consideration logo design trends that follow a particular point in time.
Every year holds something new and exciting when it comes to logo design trends. As we all know, the year 2020 has been very uncertain due to the coronavirus pandemic, but it has been a good so far for the digital world. With over 90% of people accessing websites and choosing online platforms to engage is a treat for any brand that has a solid online presence.
A lot of digital marketers already have their eyes on the year 2021, ready to execute what they haven’t been able to so far this year. If you are a designer and want to have an insight into what to expect in terms of logo design trends in 2021, we’ve made an entire list for you!
However, how long will that attention sustain is questionable. In today’s time, when everyone is in an unprecedented hurry to be larger than their lives, grabbing attention can be really hard for businesses.
Research states that a good logo can hold a user’s attention for a mere three seconds, but a motion design can extend it up to seven to eight seconds. So as they say, the more, the merrier.
The longer your target audience will stay gazing at your design, the better are the chances of engagement and conversion. So motion designs are definitely a logo design trend to anticipate creating design hallmarks in 2021.
If you are a custom logo designer who tweaks and tears the grid, you would know what it is like to play with the symmetry of design.
Gone are the days when playing by the rules was sought by the brands. Now all the brands are looking for eccentricity, uniqueness, and out of the box creativity.
Sticking to the symmetrical grid of the design is not wrong, but asymmetry radiates a more natural sense. This logo design trend will be seen more prevalent in 2021.
There was a time when all the brands were more or less using the same minimal, solid, and clear typography, which confused the audience as it led to a major compromise on the brand’s individuality.
It all started looking redundant and mundane until designers started creating iconic logo designs with unique and personalized fonts.
Brands have started going back to the basics. More and more brands are preferring a 100% custom logo design, with inspired and personalized elements, than a generic one.
This logo design trend is definitely becoming popular and is here to stay for the coming years also.
Gradient is the master palette for any logo designer!
Being a designer, you know how important the gradient and its colors are. This can really make or break the deal for any brand’s representation and awareness. You can play around the gradient hues in terms of either switching between colors or using many colors at one time.
This has been in practice by many digital industry giants already. It brings a fresher and personalized feel.
Although brands like Nike, Starbucks, and Apple have practiced symbolism long ago, this is definitely a new logo design trend of 2021.
More and more brands are now inclining towards incorporating symbols in their designs, and this is expected to pick up in the coming year. It not only enhances the eccentricity but also communicates a mass brand vision.
Moreover, the massive communication channels and the information overflow, characterized by social media and the internet, have made the audience far more aware and informed than ever before. Representations that were previously unfathomed can be easily ascribed to a particular cause.
For instance, think of the rainbow colors inscribed in a logo. Without a second thought, one ascribes the logo to the LGBT cause. In the same manner, more and more brands are utilizing various concepts to add more depth to their logos.
Thinking of making an impact in 2021? Symbolism needs to be among your top priorities to include in your design.
software is without doubt, a must when it comes to professional designing. But handmade illustrations are slowly becoming the new ting of the logo design industry.
It provides a more personal and artistic touch. Illustrations drawn with hands are more meticulous, and they stir feelings of intrigue and nostalgia.
It allows your target audience to spend more time understanding what your brand is about; hence it creates enhanced brand awareness. Hand-drawn illustrations are most certainly the thing of 2021.
Since times immemorial, designers have been using the element of negative space to play with the minds of the target audience.
As a designer, you need to understand the prime importance of holding the attention of your target audience. Negative space has been in use to catch the audience off guard for a very long time, and it is still very much in practice.
It pushes the audience to have a longer look at the logo to understand what the brand wants to dictate, and once it is decoded, a sense of familiarity is established between the audience and the brand.
All these and many more logo design trends are expected to uproot the market in the coming year to create a difference. There are many renowned design studios out there offering state of the art logo designs and are pulling the design strings to bring in new trends. Looking to work such an agency? Check out our services and get ready to take a leap into the future!
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