Importance of Typeface In A Custom Logo Design

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Kathryn Faulkner

10th March 2018

Kathryn Faulkner

Just starting up your own gig? Regardless of the industry you belong to, being an entrepreneur calls for some major thought process. After all you have all the planning and execution of the business you have always dreamed of having!

One of the priority things on your list is probably considering getting a logo design. Is logo really that important?

Why not just invest in more important things than the logo…

But have you ever heard about “first impressions are the last impressions”? This stands true when speaking of logos. The logo your brand fashions is the ‘first impression’ of your brand.

Small businesses should be aware of the fact that custom logo design is essential for their company. You need to think twice before settling for unimpressive logos just to cut corners.

What you need to understand is that logo is the visual representation of your brand. This is the most common mistake the business owner makes. More than often they tend to ignore the importance of logo and end up lost in the realm of millions of logos and brands.

Once you have kick started your business right, and begins your branding strategy, this is the logo that will be printed on all branding tools and representing your brand. This logo will remind your brand to your customer, make it matter!

A logo is not a brand, but…

Many people confuse the logo with the brand which is not correct. They need to understand that logo and brand are two different things and neither can stand on its own.

Statistics say that consumers form the first impression of a brand’s logo, but it takes them 5-7 interactions with the brand to be able to recognize the logo.

The Importance Of The Typeface

If your logo carries the name of the company, then you will have to pick the font very carefully so that the logo looks unique and memorable.

There are several important things to keep in mind while making a custom design logo:

  • Do not use too elaborated and complex fonts as it becomes difficult to remember and understand the logo.
  • Your custom design logo has to be unique to distinguish your brand from other brands.
  • The typeface must possess the attention-grabbing qualities and should look equally good on your business cards, social media networks, or merchandise.

To get your customers attracted, you can also get your custom logo designed by our experts. All you have to do is to visit Uptown Logo Design.



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