Ever wondered why the bitten Apple is one of the most recognizable and notable logos in the world? Of course, the manufacturers wouldn’t have come up with it out of nowhere, because it neither sells apples nor is it some food brand that is using it as one of the most important ingredients.
There must have been something that compelled them to choose an apple to represent something related to technology. The quote included in the first logo of apple by William Wordsworth answers it; “Newton… a mind forever voyaging through strange seas of thought”.
To simplify it even further, a logo is not only responsible for merely seizing the attention of people with its remarkable graphic representation, but also to portray an overall picture of the thought behind it, and what to expect as products in future.
Therefore, make sure you design the logo wisely as it is the most essential marketing tool of your company. For your ease, here are some tips to follow:
- Be simple and original!
While you want to think outside the box and come up with the most creative logo, don’t forget to keep it simple and easy to understand. No one has enough time to spend hours on it trying to figure out what it depicts or why is it designed in a certain way!
You will notice that most of the successful brands like Nike, Adidas, and Apple have kept their logos simple so that they are immediately recognized, without any harm to the overall concept and vision behind them.
- Be careful with the colors!
The color palette is another important consideration while designing a logo. Color is not only a superficial element used to grab the attention of people, but also communicates the whole meaning behind your idea.
While choosing the colors, make sure to have a global approach. Some colors might be offensive in certain cultures, while the same colors are viewed as gestures of kindness and peace. Play safe and go with something neutral and acceptable for all.
- Adhere to the concept!
You can have the most good looking and eye-catching logo, but if it doesn’t reflect your brand efficiently, then trust me, it is just not worth it. Remember that every logo has a story to tell. Make sure it is making sense when people hear your story. Otherwise, it is just, “congratulations on your face!”.
A great designer is one who can convince the clients that the designed logo is not just a visual representation of their company, but there also is a whole thought, reasoning, and thorough research behind it. This will, as a result, create brand awareness and maximize your returns in no time.
We understand that with the competitive market, it is hard to come up with something that makes you stand out. We, therefore, are here to help get you the perfect and professional logo design that will undoubtedly go a long, long way.