22nd January 2020
“Every aspect of marketing is entirely useless unless it produces conversions.”
– Jeremy Smith
The conversion rate is when website visitors convert into paying customers. It is expressed in percentage form based on a ratio. The visitors can convert on various things such as webinar registration, sales, subscriptions, etc.
Although, bear in mind, it is not possible to track the number of people who actually convert. All you need to know is how many people visit your website, land on your content, and find it interesting.
Then you need to find out what percentage of these visitors actually buy your product or sign up on your email list, subscribe to your website, or perform any other action that you want your visitors to undertake in order to bring in profit.
However, if you think that conversion rate is just an added struggle and you don’t need to track these numbers, you are gravely mistaken.
Knowing your conversion rate will help you understand what aspects of your website and/or marketing strategy is working, what needs improvement, and what needs to be eliminated!
If you do not take your conversion rate seriously, your profits may become stagnant and consequently decrease any chance of growth or success. However, if you keep track of your conversion rate, compare and analyze it, you will easily pinpoint the issues and will be able to resolve them to achieve maximum output.
At this point, I am certain that you ou might be wondering what a reasonable conversion rate is. Well, it varies. The conversion rate is highly contextual and varies industry by industry. A store selling high-end jewelry will not have the same conversion rate as a store selling stationery items. For a Facebook AD, the average conversion rate is 9.1 percent, where fitness ads top the charts at nearly 15 percent.
To increase the conversion rate, you first need to identify the influencing variables that may or may not impact your business. These variables may include the product type, cost, traffic source, location, platform, etc.
Now that you understand conversion rate, its importance, and the influencing variables, its time you know how to increase it on your website. Scroll down to find some interesting factors that will help you double your conversion rates and consequently increase your profit margin.
Keep in mind there is a long list of factors that will help help you increase the conversion rate on your website. Below, we have jotted down a list made up of the factors that we deem essential to get the job done effectively!
Start with deploying a conversion rate optimization strategy that is based on your data. To collect data about your website, use a tool like Google Analytics to find accurate results. With Google Analytics, you can examine the data for patterns and base a conversion rate optimization strategy without any hassle. It will help you figure out which pages encourage people to stay on and which pages increase the bounce rate. The pages with the highest bounce rate not only affect your conversion rate but also have a negative impact on your SEO and, mostly, on the existence of your website.
With this knowledge, you can optimize your pages accordingly, such as adding fresh content, updating old information and data, crafting better CTA, or simply revamping and improving your website design.
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The process of conversion involves three primary segments: awareness, interest, consideration that end at conversion.
Using this formula will aid you in determining what aspects create brand-awareness. After you build brand awareness, you have to identify the factors that are engaging and capture interest. Once you engage your audience, they will, for sure, consider buying your product, which brings us to the last stage, conversion – Identification.
Identifying, however, is not the only thing to do. After you identify the three segments, start working on them as well. Scrutinize and thoroughly analyze them, run tests, and keep yourself updated.
Creating lead magnets help you the most when it comes to converting your visitors into paying customers. Marketers create Lead magnets to offer incentives to potential buyers in exchange for contact information. Lead magnets usually offer a piece of digitally downloadable content, such as a free PDF checklist, report, eBook, video, etc
Everybody loves free content and discounts.
Creating more than a single lead magnet is optimal. Multiple lead magnets will help you figure out what your target audience wants from you. For instance, if you create a webinar for your audience as well as offer them a downloadable eBook, you will have two lead magnets to compete against. Thus, using multiple lead magnets will make it easier for you to understand what your visitors want from you.
You have to be very clear and straightforward with your visitors. Provide them with every bit of information that they may need to know about your brand, the products you offer, and all your policies and procedures.
Creative website design comes into play from this point forward. Incorporate a page dedicated to the information related to your company. When creating pages related to your products, make sure you mention all the characteristics and features, the physical characteristics, who the product is for, the benefits, and most importantly, how it will be delivered and what are the payment options.
‘Consumers make snap judgments‘
According to research conducted by Google, it takes only 1/10th of a second for a human to form the first impression. These first impressions are incredibly crucial for your website as they can either encourage the visitors to stay or can drive them away, which will consequently increase the bounce rate. Thus, creative website design matters more than you can imagine.
At the very core, lies the optimization of your webpage. While getting it optimized is a daunting undertaking, it is worth every second and every nickel! From checking with website developers every now and then to assuring that the website designers deliver every element as you require, the appealing webpage that comes as the output is the key that grants access to a wide audience base.
Another trick is not being afraid of using the white space, as it not only increases readability but plays a vital role in positioning the elements of website design. Including social media followers count, the perfect images, consumer reviews, testimonials, etc., will help you make your website design look appealing and easy on the eyes.
The elements of website design are simple yet complex. It is imperative to use the right style that fits perfectly with your business, its values, and what it offers. Even the tiniest bit of mismatch will confuse your visitors. Ipso facto, make your website design as intuitive as possible.
In modern and creative website designs, grid lines have increasingly become popular and are almost impossible to avoid. The reason being that the grid style brings standardization and organization not only to the website design but to the process of website design as well. Emphasis and scale is another popular website design layout that focuses on a focal point and lets the viewer know clearly what is essential. There are a number of layouts that can be used for different purposes to enhance your website design and layout.
Once you make your website design appealing and successfully mesmerize the visitors, your conversion rate is bound to see a drastic increase.
The psychology behind colors and the effect it has on the mind of a consumer is impossible to deny. Most of us, especially the marketers, are well aware of the influence of different colours on the human brain and how it can evoke different emotions and feelings.
Creative website design will have all the right colors that fit according to the personality of the brand. Any professional website designer who is worth their salt will know exactly what colors will represent your company, your brand identity, your products the best.
When working on your website design project, make sure you understand the color theory as well as color psychology and only incorporate the colors that will positively impact your brand. For instance, if your brand targets children, use bright and vibrant colors in your business’ website design to represent your brand.
Making your customers land on your page and stay there is not the only task in the daunting process of increasing your conversion rate. The most crucial part is directing your consumers towards a purchase.
To provide your consumers with a direction, call to action (CTA) buttons are of vital importance. Adding CTA buttons in your website design will help the user understand what to do next.
CTA buttons can be: order now, to click here for more information, click here to download, sign up for a webinar, watch the video, etc. However, be wary of using too many call-to-action buttons as they can be easy to spam your website design.
Using videos in your website design is a genius way to expand your audience and bring in new leads. Businesses who use mini videos to help explain their content (products and offerings) make it more convenient for their users to understand the message.
You can include and upload explainer videos, screencasts, product videos, interviews, mini-tutorials, etc., on your website design and test different formats to see how your audience responds.
Adding too much information, CTA buttons, designs, navigation tools, etc., to the landing page of your website design will cause too many distractions for the users and take them away from the main goal: conversion.
Your landing page is designed for conversions
Thus, if you distract users, you will inevitably get fewer conversions. Therefore, it is imperative that you tweak your website design and focus on what is important. Remove any and all distractions you can find in your creative website design and make it simple and less confusing. Creative website design will have all the essential elements while keeping it appealing for the eyes.
User experience lies at the forefront when it comes to increasing conversions. Similar to your purchase experience in the local mall, your customers will turn away if they do not find your website appealing.
A major undertaking in this regard is to revamp your existing web design in a manner that confounds with the latest trends in the digital world. Such as using white space wisely, giving CTAs and so forth.
Nevertheless, if you are getting your website developed from the very scratch, getting it optimal at the backend and instead of choosing premade designs, getting it a custom Webdesign which depicts and conveys your business` essentials just the way you want it, is something that can be a gamechanger for your business.
A website being optimal on the back end means it has the right coding, programming, and other factors that give it a strong foundation to stand over. The most important factor in providing a good user experience is speed. If your website takes a lot of time to load, it will increase your bounce rate. Make sure your website is fast and loads quickly. Adding quality content also improves user experience, such as adding beautiful images, videos, infographics, etc.
But do not overcrowd your website design with too many images or videos as it will cause too many distractions, as well as slow down your website.
Adding testimonials, guarantees, and consumer reviews to your website can build trust and loyalty. In a study conducted by Zendesk, about 88 percent of the respondents claimed that positive and negative reviews influenced their buying decisions. Therefore, there remains no point in questioning the influencing power of consumer reviews over buying behaviour. Testimonials work the same way as well. Testimonials help build a sense of trust and safety. When paired with guarantees, consumers feel more secure in making the purchase. Using testimonials, guarantees, and consumer reviews clearly in your creative website design will help your consumer build trust over your business more quickly.
Just like testimonials, guarantees, and consumer reviews, including social media proof, helps reduce risk and increase conversions. It is an era of technology, and the first thing people do these days upon hearing a brand name is to check it on their social media. Thus, it is imperative to have a strong social media presence. Including a subscriber count or your social media follower count will help your consumers trust your brand, which will lead to them making a purchase.
When it comes to websites, payment is the most influential factor that can make or break the deal. Due to some bad experiences, consumers associate e-stores with fraudulent activities the most. To help your consumers trust your business, offer as many payment options as you possibly can to make it more convenient and easy for them. Offering various payment options will increase conversion rates drastically as you provide your users with the most convenient options they can choose from and satisfy the needs of potential and existing consumers.
By offering live chat to answer different queries and convince the consumers to make the purchase, you can increase your conversion rate as well. Often, the consumers are not tech-savvy and do not understand the online stores and its elements. They may require assistance or just need answers to some questions. Instead of having your consumers leave your store because they don’t understand the technology, offer them live support to guide them through the process.
After you are done with implementing all the elements to increase conversion, make sure you keep testing and analyzing your website every now and then. Testing your website will help you figure out what works best for your website and what does not, leaving plenty of room for constant growth and improvement.
If you are looking to launch your business on the internet and want to build a creative website design, you are in luck! At Uptown Logo Designs, we can help you make the perfect website for your business that fully incorporates each and every element that will help you increase your conversion rate.
Take a look at our services and hire the best website design agency in town with professionals who know the Thrill and Drill of UI/UX!
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