How To Fine Tune The Color Selection For Your Logo Designs: Los Angeles Edition

  • Share post on:
Shannon Robinson

16th December 2020

Shannon Robinson

Los Angeles is one of the world-famous and the largest city in California having an estimated population of nearly four million. After New York, it is the second-most populous city in the USA and comes at the third spot in North America.

Los Angeles, also known as L.A., is famous for many things like Hollywood, Mediterranean climate, housing several ethnicities, business-friendly activities and sprawling metropolis.

Being a business paradise and known for its cultural diversity, L.A. promises a lot for investors from all over the world whether they are startups, new or small businesses, mid-sized ones or large and multi-national organizations.

The key to business success in L.A. is focusing on basics and anyone who doesn’t heed to branding, marketing, a strong business presence or any other intricacy is thought to be living in the stone age.

One of the major aspects upon which we’ve seen s mixed kind of behavior in the L.A. is the creative logo designs. Many surveys done on the business community of the city have suggested that some businesses are not ready to compromise to on their creative logo designs.

They are always in touch with professional logo designers in Los Angeles regarding the health of their logos and web design. Moreover, they are not ready to compromise on the integrity of their logos and branding one bit.

On the other hand, some businesses, especially the new and small ones seem to not care for their online presence. They aren’t even interested in buying the most affordable logo design package from a company specializing in creative logo designs.

Tell you what, if you are a business of any size in the city of Los Angeles, not going for a creative logo design from any of the professional logo designers in Los Angeles isn’t doing any good to your business and your chances of succeeding in this fast city of bright lights.

Importance of colors in creative logo designs


professional logo designers in Los Angeles

Also, some businesses to save money, try their own hand in creating a logo. This may backfire. Because you are not aware of the right intricacies, design elements, right typography and color usage that perfectly represents your brands. Furthermore, a logo color must be such that it strikes the imagination of the viewers as soon as they glance at it.

Some businesses and even the logo designers select such colors for their logos that no one likes their design. They ruin the design by incorporating a color that doesn’t represent their niche, business type and market etc. This is where consulting professional logo designers in Los Angeles is necessary.

Consult any professional logo designers in Los Angeles


They help you use the exact colors of color combos that perfectly highlight the strength of your business. Also, this way you can attract more customers. The wrong usage of color can make the people run away from your business leaving you and your company in tantrums.

Let’s now tell you how you can fine-tune the color selection of your creative logo designs as suggested by the professional logo designers in Los Angeles as their experience helps them deeply understand the psychology, meaning of colors and what they represent.

Join us on our color journey after which you will be able to determine the best color that enhances and intensifies your creative logo design.



Red is one of the primary color which represents love, passion, anger, intensity and excitement. Several professional logo designers in Los Angeles love incorporating red for their client’s branding purposes. If you are in need of a logo that is playful, bold and represents your young brand in a loud way, choose red as your logo’s primary color.

On the other hand, if you require an understated and conservative approach, we suggest you not to go for red.

Red represents:

  • Gentleness
  • Energy
  • Romance
  • Warmth
  • Love Comfort



A lot of professional logo designers in Los Angeles don’t use the power of white as much as they should. But we cannot ignore this vital color. When you are looking to provide contrast in your creative logo designs, white can serve you better than any other color. White possesses reflective qualities and represents purity, efficiency, calmness and sophistication.

If you are a brand and want to convey exclusivity and luxury through logoa well crafted, white color can help you achieve it.

White represents:

  • Cleanness
  • Clarity
  • Youth
  • Innocence
  • Purity
  • Hygiene



Yellow is a warms color that gleam friendliness, joyfulness and cheer. If you are a brand that looks to attract customers with a comforting, warm and youthful energy, yellow can be your best bet. That’s not all; yellow in your creative logo designs and branding helps you have a playful and affordable identity.

Yellow represents:

  • Friendliness
  • Youthful
  • Energy
  • Positivity
  • Happiness



Orange is a bit more enthusiastic and energetic version of yellow. Moreover, it bridges red and yellow and hence encompasses the characteristics of both color tones. Brands that are looking connect with the customer and elicit feelings of vitality and happiness must use orange in their logos. Its properties like being mellow and at the same time invigorating, aggression and the joyous looks are deemed great for a call to action.

Orange represents:

  • Excitement
  • Warmth
  • Prosperity
  • Energy
  • Change
  • Playfulness



All those brands that want to display the luxury, sophistication and a touch of elegance and class use purple in their creative logo designs. According to professional logo designers in Los Angeles, if you as a brand want to boast your creativity and soothing nature, purple should be your top choice. You will see that purple is used by high-end retail companies, cosmetics and other organizations targeted towards high-class audiences.
Purple represents:

  • Awareness
  • Sophistication
  • Awareness
  • Luxury
  • Authenticity
  • Quality
  • Truthfulness



Green represents calmness, restfulness and nature. Its connection to nature is the topmost reason why all eco-friendly brands use green in their branding, ads and creative logo designs. It creates balance. Also, those brands that want to show a fresh start and security mix green with any other color or use it solely to relax the mind.

Those companies that want an energetic color to convey a bold statement must not go for green as it doesn’t possess the punch like red, orange and yellow.
Green represents:

  • Tranquillity
  • Health
  • Harmony
  • Nature
  • Fertility



Blue is a cool color and represents calm and trust; just like you see calmness in a sea or an ocean. Professional logo designers in Los Angeles point towards blue when it comes to spiritual awareness, healthcare, luxury, auto and medical brands that bring in the sense of assurance and healing.

Deeper tones of blue are used by corporate brands to bring in the sense of professionalism and confidence. Overdoing of blue in your branding can make your brand look cold and detached.

Blue represents:


  • Loyalty
  • Wisdom
  • Luxury
  • Spirituality
  • Respectability



Pink is often associated with females as it represents feminism, however, there is so much more to pink and the versatility connected to it. Considered a more romantic cousin of red, pink is employed by all those businesses in their creative logo designs who want to display energy, cheer with a touch of calm. Pink being a sensuous color is often used in creative logo designs representing brands directed towards the female. Moreover, it also reminds us of the innocence, real love, relaxing life and reminds us of the feminine power.

Pink represents:

  • Warmth
  • Love Romance
  • Tranquillity
  • Femininity



Many colors used in the logos represent something distinctive, unlike Gray which is considered to be a neutral color. However, it does represent timelessness, unbiased feelings, determination, deterrence and being practical. Gray is mostly used as a supporting color as it sometimes helps to neutralize the effects of bold colors.

Having said that, we cannot rule out the possibility of using Gray as the primary color and tasting huge success without any other color’s support. Take the example of Apple’s logo which has given Gray a new life and following the steps of this tech gadget brand, many brands incorporated Gray in their creative logo designs.

Gray represents:

  • Practicality
  • Efficiency
  • Timelessness
  • Classic
  • Seriousness



Considered by many professional logo designers in Los Angeles as the absence of colors, black has made a real mark in the recent years. It can be a powerful inclusion in any business’s branding scene because it portrays seriousness, professionalism and rest. Not only that, but black is also used in creative logo designs and web designs to elicit power, substance and elegance.

Those brands that want to be seen as powerful, authoritative and respectable amongst the rest use black color in their logos.

Black represents:

  • Luxury
  • Modern
  • Power
  • Strength
  • Intelligence

These were some of the main colors professional logo designers in Los Angeles use on creative logo designs. If you are a startup in Los Angeles, planning to setup a new one or transforming your business and having troubles with color selection and style selection regarding your logos, contact UpTown Logo Design.

We have some of the finest and most experienced logo design artists who will be serving you with their vast knowledge backed by their exposure to designing diverse logos for different businesses operating in varied niches. We can help you fine-tune the color selection for your creative logo designs that attract your audiences towards your business.

  • Share post on:

Comments are closed.