How To Differentiate Between Unprofessional And Professional Logo Designers?

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Shannon Robinson

19th January 2021

Shannon Robinson

Marketers and businesses these days are fighting for the attention of their target audience. The world has become more abstracted than ever before, capturing a moment with your buyer is becoming remarkably challenging. Having an iconic logo created by professional logo designers and is eye-catching, unique, and easy to analyze is the only way to survive in the cut-throat competition of the digital marketplace. Logos are an essential element of any branding process. Custom logo designers understand that logos need to be

  • Be memorable for the customer
  • Represent company values and objectives
  • Be adaptable for future business growth.

Explaining an entire business and its values statement into one symbol, while being aesthetically pleasing and enticing to your clients, is a difficult process. Here are the few important elements that professional logo designers use to create an iconic logo design. A professional logo designer understands and has the knowledge of these elements which either makes or breaks the design.

Typography

 

professional Logo designer

Typography is the visual form of the written word, and in the world of logo design, there are millions of text variations that your logo can adopt. The typography looks at the font, text size, shape, and emotions evoked from the visual word. Typographical design involves looking at the specific elements of each letter which can be manipulated by the professional logo designer into a font. Fonts can also be choreographed to illustrate brand persona, authority, and to bring on emotions out of the target audience. For example, a font can be masculine, feminine, strong, friendly, or unsettling. Fonts are also separated into general categories. These include serif, sans serif, gothic, script, decorative, and symbols.

Colour

 

professional Logo designer

A vital element of an iconic logo design looks at what colors are executed to communicate the brand’s messaging. Colors are necessary because they are directly associated with the brand. Specific colors have various emotional effects upon the viewers. For example, blue evokes calming and trustworthy emotions, whereas orange indicates a friendly and bold brand. The color of text needs to contrast the backdrop significantly so that text can be easily understood, or the use of color in the symbols needs to be parallel to not confuse the viewer’s perception of the brand. Moreover, a boston logo design company understand that colors have different meanings in different societies.

Shape

 

As far as logo design is concerned, there is nothing more relevant to the viewer than shape. Psychologically, humans are wired to understand shape to give meaning to the symbol. Iconic logos include Audi, Nike

Audi, adidas, nike & Mc donalds

These designs all utilize the power of shapes to create simplistic, memorable, and unique iconic logos for their companies. The shape of the Nike Swoosh appeals to the senses of touch and sound, as the word “swoosh” invokes speed and the shape refers to movement. Symmetry and balance are other essential design elements when considering logo design.

FedEx

 

Fedex

What makes a Logo Bad?

 

When custom logo designers create a complicated or cluttered logo that leaves customers confused by your brand’s services, not being able to distinguish between the logo of your brand and your rivals, or experience negative or neutral feelings from your brand, you have a case of an unprofessional logo designer. Brand identity can make or break a business, therefore, it is necessary to hire a Boston logo design company and their team of professional logo designers to design your logo or recreate brand identity with a new logo. A good example of bad logo design is:

 

London Olympics 2012

 

professional Logo designer

the logo looked too showy with its clumsy typography and queer shapes. The logo was so bad that its designers were embarrassed when the logo was revealed

As someone looking to hire a custom logo designer, you need to remember his fees, graphic design particulars, and expectations that come with logo designing. From there, you can further assess which custom logo designer is a good fit for the project. Therefore,  It is important to know how to differentiate between professional and unprofessional logo designers.

Professional VS unprofessional design

 

The first way to distinguish between professional and unprofessional logo designer is to analyze the nature of the design. It is fairly easy to recognize a logo created by a professional logo designer, but it’s even easier to notice amateur or unprofessional products created by beginner-level designers.

Communicative

 

professional Logo designer

There’s much more to be a professional logo designer than you might think. It’s not just about designing a logo that’s attractive. It’s about communicating. If a custom logo design is able to communicate effectively through the logo design, then that designer is professional. Communicating brand values through design is the most important job. If your logo is aesthetically pleasing too, well that’s a plus! An iconic logo design hits the mark on communication when your ideal client can look at it and instantly feel a connection. They have a sense of what you do and the kind of product or service they can get from you.

Whereas, an unprofessional custom logo designer misses the point of communication and confuses the customers. Consumers, when don’t know what the logo is or what it stands for, instantly creates a negative brand image on the minds of people.  An unprofessional logo designer creates a logo design that is just a name or a symbol that doesn’t have a clear and identifiable meaning. You’ve only got a few seconds to gain a prospect’s interest, whether they have landed on your website or are seeing an advertisement. Therefore, it is important to hire a professional logo designer, otherwise, If customers can’t look at your logo and comprehend your business in that amount of time, it needs work.

Problem Solving

 

Problem Solving

As well as creating the aesthetic aspect of design, it’s important for a professional logo designer to have a problem-solving side too. As a custom logo designer, one should think logically and critically to make things work. Creativity is needed not only to produce something brilliant but also to work out how the pieces fit together and turn ideas into a finished product.

Patience

 

Designing is a slow process. Ideas and answers don’t often come quickly. It takes patience to let an idea develop, work on communication, and try out creative things before getting to the result. It is important to note that if the custom logo designer you are hiring, have patience.

A professional logo designer must have patience, otherwise, an unprofessional logo designer can create cluttered and bad designs under frustration and pressure.

Timeless VS trendy logos

 

Another way to distinguish between professional and unprofessional designers is by analyzing the quality of the emblems they have created. Are they timeless or trendy? Why is it so important for your business? A custom logo designer understands that the recipe to create a timeless design is simplicity.  Companies with evergreen logos can spend decades without making major changes to their visuals.

Whereas, unprofessional logo designers are often attracted to ongoing trends. They do not understand that trendy logos tend to be popular for one or two years but then they fade into oblivion. In other words, you will have to change it frequently in order to stay relevant and interesting in the market.

Simple VS complex design

 

Apple logo

Another way to differentiate between designers is through their designs. Pay attention to which designer creates simple logos because simple logos are easy to remember and thus more impactful. Do you know the Nike logo? Of course, you do, everybody knows it. The Swoosh is extremely simple, but still, it’s the world’s most iconic logo.

On the other hand, unprofessional logo designers go by the saying “ the more the merrier”. They create complex designs. Such designers create cluttered logos by using more than 3 colors, different typography, and complex symbols. As a brand, you don’t want a logo that is too complicated and difficult to interpret because the audience won’t bother analyzing it.

Niche-oriented VS generic design

 

The professional logo designers create designs that are niche-oriented and reveal the purpose of the business rather simply. They understand that the goal is not to make a super-detailed logo, but you do want to create a product that clearly shows what you are doing.

On the other hand, unprofessional logo designers create generic logos that don’t really say much about the companies they are representing. These generic designs don’t have any concrete meaning, which is exactly what you need to avoid.

Usable

 

A logo must be usable. A logo that is truly usable when business owners can use their design in whichever they like. I’ve seen many companies that have a  total dud for a logo simply because they can’t use it the way they want. A custom logo designer creates designs that can be used on any marketing materials or in any application your heart desires. That means both for printed needs and digital screens. It will be created in not just a JPG format but also provided to you as a PNG and a vector format like EPS or AI.

Whereas, an unprofessional logo designer will only provide you the design in JPG or PNG format. This means you can’t print it without it appearing fuzzy, cluttered, smudged, or pixelated. This also means your logo will likely not be easily editable in the future.

Ability to take criticism

 

A professional custom logo designer has to go through objections. Design is subjective. What is attractive for one person may not be for another. It totally depends on who is viewing it, and everyone has a different point of view. So, the professional logo designers are aware of the subjectivity and work hard, keeping in mind that they can’t make everyone happy. A good logo designer is one who accepts the feedback of seniors and customers and makes revisions in the design based on that. This shows maturity and that the designer is accepting. Professional logo designers never take criticisms about the design personally. They think best about the client and brand. They are welcoming towards ideas given by others, to make the design better. They take suggestions to improve their skills, growth, and to become an expert in their field.

Even if they would have poured their heart and hard work into the design, it may get negative feedback. It is important that designers accept criticisms and not become defensive and give lame excuses.





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