2nd July 2020
Everyone has already been through a lot in the year 2020. It has brought a lot of turmoil and trouble within the span of just six months, and we don’t know what lies ahead. But one good thing did come out of these trying times – the digital world has become proactive about what should be done post-COVID 19.
The pandemic saw a dramatic digital boom. With every big and small business trying to get on the virtual bandwagon to sustain during COVID, the digital atmosphere has heated up with more and more brands trying to ace their branding.
Logos – Being the central authority for any brand, too have gained momentum. Not only the conventional idea behind how it could be used for marketing has changed, especially due to the inability of the masses to interact with designs physically, but somehow the other, the conception behind how a logo can be used for marketing and its design implementation has transformed drastically.
So what has the year 2020 given us so far in terms of new ideas and implementation of logos? Let’s take a look.
Since the start of 2020, a lot of focus has been around gradients, and it has been on the rise. A 3D effect adds more depth, warmth, and personality to a logo, and that is exactly what the brands are inclined towards. 3D gradient logo designs bring the core focus of the viewer to the center of the image, gradually moving away from it. This phenomenon holds the attention of the audience. So, this has really been on a roll in 2020 so far.
Animated logos have been stirring quite a buzz in the logo designing market. Brands have been reaching out to custom logo designers to amp up their logo game so that they can attract more audiences and generate more potential leads.
These cartoon designs have been introduced in a wide variety of styles, including doodle, outline, flat, classic black and white, and more. This adds an individual element, thus making the design more interactive and enticing. So far, we have seen many brands adopt this trend. Google changing the icon for its photo application on Android is one such latest development.
All the 80s and 90s trends have been making a comeback; retro isn’t any different. It helps the brands capitalize on the nostalgic emotions and throwback memories on the viewers. These retro designs are unique, collectible, and creative.
They allow the designers to experiment with their creative thought process and come up with designs that are a perfect blend of nostalgia and contemporary feel. These designs make use of bright hues, neon palette, different typography, and vintage elements that bring individuality to the images. This year a lot of brands have been asking to hit some nostalgic chords with retro logo designs.
A plethora of professional logo designers has been tweaking things around to normalize imperfections. They have been using hand-drawn illustrations and designs to incorporate in their brands.
Out of proportion hand drawings turned to designs make a logo look more natural and personalized. It creates a sense of familiarity between the brand and the target audience. This trend has seen considerable acceptability amongst the masses thus far in the year 2020.
Designing has been taking interesting twists and turns this year. Logo designers have been creating custom logo designs by incorporating ultra-thin lines to make the designs look apparently complex and highly personalized.
These designs have, thus far, been made particularly for electronic brands only. Nevertheless, the detailing and intricacy of these designs make them non-reproducible and more distinctive.
Geometric shapes and types have been trendy for quite some time now. Custom logo designers are making use of a lot of different shapes to create uniqueness in the designs for their brands. These shapes include squares, fine lines, curves, circles, boxes, and much more.
All of these shapes represent a separate brand characteristic. Brands are aligning the meaning of these shapes with their brand vision to enhance brand awareness. This allows more user engagement and, as a result, improves the chances of generating leads. This has so far been one of the favorite trends of designers in the year 2020.
Semi-transparent logos have been one of the newest trends that were introduced this year. Despite being in its initial stages, the brands are constantly demanding this notion in their logo designs. Semi transparency radiates a sense of creativity and trust in the brand. With trust, user reliability also increases. This designing trend is all about exploring the possibility of what to anticipate in the future and adding more creativity to the custom designing industry.
There is a lot more that this year can produce, and believe us, it’s going to be great!
The year 2020 has been going great for the custom design industry. Brands are ready to explore and push their limits to harness the potential of their businesses to cater to almost the entire world that has gone digital at the moment. And we believe this is the impetus that will push the boundaries of the designers beyond the conventional!
There has been a lot going on in the logo design industry. Custom designers are offering packages with customized services these days; while this leaves a great toll on the business owner, the designers themselves have a number of cards up their sleeves that can leave the entire world in awe!
Looking for such an experience? Leave our designers a message; we’ll get back to you in no time!
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