Essential Things To Understand Before Getting Your Logo Design Done

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Cynthia Moreno

4th June 2020

Cynthia Moreno

Your company’s custom logo design isn’t just a visual icon that will be used only on your product. You will require business cards, websites, brochures, newsletters, media pages, and other marketing materials that have your logo on it.


All of these elements are crucial to make your business reach its target audience. However, all these goals will only align if the design of your company is stunning and stands out among its competitors.


This is simply because your custom logo design is the visual representation of your brand and its services. Thus, it will become the official face and the ambassador of your brand. It needs to be meaningful and memorable. That’s a necessity


You will find over a thousand businesses that are lined up in the market to get the attention of their customers and target audience. But only the company that manages to create a unique and attention-grabbing face succeeds. Due to your company’s unique brand identity, your consumers can instantly recognize your company and prefer your products and services over the rest.


UptownLogoDesign has a team of best logo designers that give your brand the edge it needs with custom logo designs.


Although companies spend thousands of dollars on the marketing of their businesses, without a solid face, all their efforts prove to be futile. Your company must adhere to the basic rules of graphic designing to bring a professional approach to your business. Your customers will be drivers to your business if your company looks professional.


How To Make A Successful Custom Logo Design?

A reasonable custom logo design will make your brand stand out and will make it identifiable amongst a crowd of other businesses. In today’s age, competition is intense, and your logo is a critical player in giving your brand the attention it needs. How can you make it stand out? Here are 9 substantial tips to help you ace your custom logo design!

Understand your Business Goals

Winning your customer's heartswith a unique and attention-grabbingcustom logo designis the difference between the success and failure of your business.

Winning your customer’s hearts with a unique and attention-grabbing custom logo design the difference between the success and failure of your business. A unique representation of your business will make people recall you and will help them connect with it. However, this is only possible if you and the designer clearly understand the goals and vision of your business. Identities are more about an emotional connection rather than being a literal one.Therefore, it is imperative to have an understanding of what your business is all about before you begin the process of getting an emblem created for it.

Understand the importance of a logo

Your logo will have an important impact on the first impression your business is going to make

Your logo will have an important impact on the first impression your business is going to make. It will give your customers crucial and direct information about your brand and let them know if it’s right for them.


Since it’s an essential part of your brand, you need to make sure you do it well. All your branding materials, such as your business card, packaging, website, brochures, will carry it. So, make it worthwhile! A professionally crafted one has the power to communicate your brand’s message. Hence, it is necessary it is given the due care when getting it done!


Typography matters

Typography is essential. It can be the decisive factor behind the success of a design. Fonts have a unique personality of their own, which tells your customers what to expect from you.You should try at least ten different fonts before settling for the one you want your design to carry. You can experiment with space, size, weight, colors, and try creating a custom font of your own.

Create Logo First In Black And White

One more important thing to consider is that your logo should look equally

One more important thing to consider is that your logo should look equally amazing and impressive in black and white. There will be many situations where you will going colorless, such as publishing in newspapers or clothes. Fax messages of your company will also show your logo without colors.If you get your design printed on your customized stationery, it is likely it will also be black and white. Therefore, it has to look good without colors.


To ensure that it looks compelling in black and white, first create it without any colors. If the artwork is not impressive, change it until it looks good, and you’re also satisfied. It is only after you have found a design pattern, you can start inserting suitable colors. This way, your design will look appealing in both the options.


Find your brand identity

Yourcustom logo designsshould communicate your brand's personality

Your custom logo designs should communicate your brand’s personality. And to achieve that, you need to understand your brand’s core persona and essence. Once you have clarity over what makes your brand unique, it will be much easier for you to make design decisions that complete your brand.


Here are some essential questions you can ask yourself to get your brand identity visible:


  • Why did I start this business?
  • What makes my business better than the rest?
  • What makes our business special?
  • If I could describe my business in 3 words, what would those be?
  • How would my customers describe my business?
  • How do my customers perceive my brand?

Be Different

We remember things that are unique and stand out

We remember things that are unique and stand out. The same law applies to your company. Most of the company emblems that we can instantly recognize have a unique design, for example, Apple, Nike.


We remember the half-eaten simple apple because not many brands tend to be so minimalistic. Another example is McDonald’s; their golden arches get recognized from afar.

So, it would help if you created something unique and memorable that also carries an important message which makes you simply unforgettable. You need to think out of the box, perhaps dig into historical symbols to come up with something unique. This tip is applicable for all marketing materials, be it just a plain sticker.


Choose colors carefully

Color adds meaning to everything and is widely used to instigate special feelings

Color adds meaning to everything and is widely used to instigate special feelings. It would be best if you made sure the colors you choose complement each other and complete your brand.


Colors can be very tricky; each color will mean something different and will work differently on your brand. Make sure you try different colors to find which one suits your brand.

Use affects carefully

There are over a thousand effects available in the world of logo editing that can change aspects of any custom logo design

There are over a thousand effects available in the world of logo editing that can change aspects of any custom logo design. However, as in any situation, less is more. Too many effects ruin the beauty of the entire design. Therefore, it is best perhaps to stick to not more than two effects for a single design.


Check out your competition

The best place to get inspired? Your competitors

The best place to get inspired? Your competitors. Check out what they are up to, and what trends they are following, what works well with their audience, and what you should avoid so you can stand out.


Just make sure you set yourself apart from the rest of the market. If all the brands in the industry are monochrome, you should be different. If everybody is going for a modern design, you should consider a more traditional one.



Your company’s custom logo design needs to be a work of art. It has to be memorable while conveying your brand’s message efficiently. It should be flexible and something that looks good on all mediums: your website, stationery, newsletter, etc. And most importantly, it should stand out from you’re the emblems of your competition.

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