eCommerce Branding: The Do`s and Don’ts for A Memorable Ecommerce Business

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Cynthia Moreno

23rd May 2020

Cynthia Moreno

Branding is not a performance indicator that can be depicted on a paper; it can only be felt by watching your brand grow. As online store owners and managers prioritize eCommerce branding, it is important to understand how to pull off a remarkable strategy to surpass the competition.

Whether you are setting up or thinking to re-brand your online eCommerce store, you need to understand the Do’s and Don’ts for a successful eCommerce business. But before we jump into details, let’s understand eCommerce branding in a nutshell.

What is Ecommerce Branding?

Ecommerce branding lets you cut the noise and come atop of your competitors. Since consumers do not buy products, they rather buy brands – the goal is to position your online business in a unique way that not only attracts web traffic but converts them into leads. How would you develop such a unique identity? Well, an answer to that is by setting an example of your own.

The way you brand your store, the way you present it to the audience across the globe,should be unique. Your logo should speak volume, the website should be interactive yet straightforward, and your marketing campaign should be out of the ordinary. That is how you position yourself distinctly and stand out from the crowd.

Let’s dive deeper into some important arsenals of eCommerce branding that can reshape your online store inside out.

Branding your E-store depicts how you represent your brand to the world

 3 Crucial Assets To Ecommerce Branding

Branding your E-store depicts how you represent your brand to the world. It includes the logo, color palette, typography, overall theme, style, and USP (unique selling proposition)of your brand.

eCommerce Logo Design:Designing a simple, effective, and outstanding logo can be a daunting task. To minimize risks and achieve the highest quality standard, you can hire professional logo design agencies. They will not only carve an aesthetically beautiful and remarkable logo design but will also ensure that your brand stands out in the competition.

 

Creative Web Elements: It includes typography, color palette, style, and theme of your website or any other marketing material. Not to ignore website design, which is a complex task that requires an understanding of the dynamics of the online world and deep professional experience to pulloff a remarkable eCommerce website.

 

Unique Selling Propositions (USP): Your brand should resonate with your USP as it dictates how you interact with your target audience. Your USP is what sets you apart from the other, so if you exploit it with perfection, you’re halfway through.

 

Why Your Brand Story Matters?

Your brand story is a narrative that explains the very reason for your business. Also, it allows you to connect your customers to connect with the reason behind your brand. It showcases the hardwork you did to get to this point, which can inspire your potential customer. Also, your brand story depicts how consumer-oriented you are as an eCommerce store, which boosts customer satisfaction.

To develop your brand story, you must remember why you started the brand and what it means to you. Successful companies in the world like Google, Tesla, and Apple were created by visionaries, and today, they inspire businesses.

You must have understood by now that a logo is a crucial branding asset

Biggest Do’s and Don’ts of Ecommerce Branding

Do’s

 

The Logo Checkup List

You must have understood by now that a logo is a crucial branding asset. It is the first thing using which the customers identify a brand. A unique and powerful logo can leave a long-lasting impact on your customer. The famous Amazon logo is a prime example, although it uses typography to introduce itself which is somewhat self-explanatory, it has made its distinct position in the eCommerce domain.

Following are the crucial components of logo design;

  • Should be unique
  • Should have an enticing color palette
  • Should be inspirational
  • Should possess the appropriate typeface
  • Should carry the brand’s objective

 

If you have one already designed for you, check if it has the components mentioned above; if you need one contact professional logo design agencies.

 

Create Brand Slogan

Successful eCommerce stores worldwide have many things in common, one of which is a brand slogan. It consists up of a set of words that explain the ideology of your brand or the promise you wish to commit to your audience.

Here are some examples for you to better understand and think about yours.

  • Quality Products At Your Doorstep
  • We Have Everything!
  • Online Retail Starts Here
  • Start Shopping Now
  • Fashion. Happiness
  • Your Store Your Place
  • Inspiring You To Buy

Leverage Social Media Platforms

Social media is one of the effective mediums where you can advertise your eCommerce store. Advertising on social platforms is so common nowadays that every other business promotesits products and services to a wider audience.

Advertising on social platforms enables you to increase brand awareness, target specific audiences, boost engagement rate, and increase conversions.

Devise Content Strategy

You might think why there is a need for investing in the content department because I have an eCommerce store? Well, let us remind you that in the online realm, “content is king.” It is a proven way that gives identity to the brand. A well-composed content can increase customer loyalty, establish brand awareness, boosts engagement, and helps to turn web traffic into leads.

Content marketing includes whitepapers, eBooks, blog posts, infographics, videos, case studies, and product demos. Devise an effective content strategy with high-quality content and enjoy the perks of it.

 

Upgrade Marketing Strategies

A static marketing strategy always fails. Since the online world is continuously changing its dynamics, you must leverage as much as you can from your marketing strategies. As a marketer, you must understand how the market is evolving if you think you can’t handle it on your own, consider hiring an eCommerce marketing agency to do that for you.

 

Stay Consistent and Disciplined

If you think that creating a logo and slogan is all that is needed for eCommerce branding, then you are wrong. The most important thing is to sustain consistency in the quality of products and services while staying committed to loyalty. To grow your business online and boost your brand, you must remain disciplined and keep your head and hopes high.

Just like most of the things in life, achievement in the eCommerce domain doesn’t happen overnight

Don’ts

Never Expect Overnight Success

Just like most of the things in life, achievement in the eCommerce domain doesn’t happen overnight. You need to build your brand from scratch, earn trust, and prove yourself in a competitive domain. Getting noticed in the masses may take months or even years, but you shouldn’t get discouraged if you fail to get orders immediately after launching your store.

Never Miss the Detail

The devil lies in the detail; even the smallest details on your website can make or break your business; thus, it is always advised not to rush and ignore the issues that seem inconsequential, especially while starting your online business. Make sure every element on your eCommerce web store is on spot and well-placed.

 

Never Take Customers for Granted

In online business, the cost of getting a new customer is 7 times more than retaining the previous one. Also, a satisfied customer recommends their social contacts about their experience with eCommerce business. This positive advertisement will not cost your business a dime, but a responsive customer service team. Always go beyond in customer’s satisfaction because doing so will not only build brand loyalty but will eventually boost sales in the long run.

Never Forget to Rebrand

Nothing is worse than seeing and online buying and selling platform outdated. Since consumers have become so acclimatized to shopping online that they now expect modern and custom design elements. This, however, doesn’t mean that you have to rebrand your entire eCommerce site every month, but it is helpful to freshen up the content and make sure that your website doesn’t look outdated. Also, did you know your efforts to update your website continuously will give your customers a reason to come back for more?

Ecommerce websites are a minefield of do’s and don’ts, so keeping our instructions in mind can help you increase sales and conversions. Ecommerce branding can be an overwhelming experience for new owners. Before we sign off, let us give a piece of advice that has always helped businesses succeed in the online realm, start slow with an international approach, take time to build your strategy, and understand the dynamics of the game.

Keep this list of do’s and don’ts handy to increase your online presence, while some of them may seem obvious, it is essential to remember them no matter how experienced you are.





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