Design Agencies Vs. Design Contests Vs. Freelancing: The Best Graphic Design Platform?

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Kathryn Faulkner

1st May 2020

Kathryn Faulkner

One of the most important elements when working on your company’s brand development is the creation of a logo by a dependable logo service provider. If you’re a start-up, then facilitating the creation of a logo can be challenging. On the other hand, even many huge brand name owners are not designers, and they also require such services. In the high-tech world we live in, digital artists are in great demand. Therefore, it can be quite expensive. Keeping this in mind, it is extremely important to understand which professional logo service would suit your needs.

You need not worry aboutnot getting a reliable and affordable designing platform to suit your brand. Many small companies have in-house designing services, and they offer economical logo packages. They sometimes have the best logo services available on the internet. Indeed, the latter has fashioned an immense range of prospects for businesses to connect with professionals for the least possible costs.

Apart from such agencies, design contests are a popular medium for getting cost-effective services for the creation of a logo. Freelancers are also a significant resource for custom logo services. In short, there are a variety of options available, so such an important part of branding should be given the attention it requires.

It is not that tricky to find an online logo design service. The part that confuses marketers is deciding which one is the best graphic designing platform?  Details about the process of all these creative logo services are discussed below to help marketers make a decision.

Popularity of Design Contests

Design Contests

Over recent years, design contests have become quite popular. Many websites let businesses host contests for all sorts of purposes. You can crowdsource various designs and pay only when you are satisfied with the final offering.

How Design Contests Work

Contests are usually created in similar formats. Every personalized logo services providers ask the user to provide a design brief. It is essential to explain the company’s narrative in the brief and existing ideas for the logo.

Many of the host websites even allow the users to set a contest ranging within a set budget.  Any graphic designer can participate in the contest once it goes live on the logo services platform. Usually, these contests include about a hundreds of submissions.

You have a chance to connect and engage with the designers working on your project. Revisions and feedbacks are part of the contest and facilitate the contest creator throughout the competition. You even have the option to edit and make changes to your brief. The best logo company and professional services would always let you work closely with the creative designers and artists for the best results.

Products & Cost

Once you have selected the winning design, all the copyrights of the finalized product are transferred to your name. The best part about this whole contest is that you not only get a wide range of designs to choose from this source of creative logo services, you can also avail various file formats that make your work easy.

Although they are criticized a lot, still contests are a good source to get affordable logo design. Many business owners forfeit the contest based on not liking any design offered to them. This usually happens because of language barriers, cultural differences, and lack of proper communication. Custom logo services provided through the medium of these contests are quite affordable and give you value for money. It is a good platform for graphic design, but there is always a chance that not even one design out of a 100 would appeal to anyone. You can find companies that provide flexible budgets. Other platforms have fixed pricing ranging around $200 or more for online logo design service.


Design Agencies – The Experts

Design Agencies

A few decades prior, you would have no other option but to employ the services of a traditional design agency. These ensure that you are in collaboration with the best professional artists and designers in the field. Agencies are experts in the field, and their quality and price tag both reflect this phenomenon when it comes to high-quality logo services.

How do Agencies work?

Just like the contest, you need to fill out a creative brief when you get in touch with a design agency. However, contrary to the contest, this brief is editable.And when working on the project, the instructions can be modified and altered as per the requirement.

After the submission of the brief, the agency gives you a quote and also connects you with a designer. Once all these formalities are completed, you get to work back and forth on your logo. There is an in-depth process involving mock-up logos, revisions, and feedback. Revisions are usually limited to the quote mentioned initially.

Agencies tend to provide a very smooth process because they have to uphold their reputation as the best logo company and meet the levels of professionalism; they have set for themselves.

Products & Cost

The overall costs and prices when you hire a designing agency depend on the package that you have chosen. The final products delivered in those packages vary from one company to another. However, you do get quite a good range of finished products like a vector file, multiple formats, sizes, and banners according to the package that you have opted for.

The biggest advantage of hiring an agency is that it guarantees the quality of your logo. The designers and artists are vetted before hiring, which ensures that you will only get the best.  However, if you are looking for affordable logo design packages, then you may be disappointed because the biggest drawback of a professional agency is that its costs are on the higher side.

You get the highest quality and professionalism from design agencies, and that does not come cheap. You may have to pay as much over $1000 when you are hiring the experts. One more thing that you need to remember is that you should thoroughly read the terms & conditions of an agency as you may not get the refunds if you don’t qualify for compensation.

Freelance Logo Services

Online freelance platforms

Online freelance platforms like Upwork and Fiverr help you connect with the artists and designers directly without experiencing the hassle of filling a brief. You can post your job ad on the website, and the members matching the credentials you require can apply. This method allows you to connect and collaborate with elite professionals.

How Freelancers Work?

Most of the freelance websites have similar formats where you post your task description and other requirements that you are looking for in a freelance professional. Some platforms even have the option to let you interview the potential designer. Some freelance logo services and platforms only let you access their profile and the application note posted by them.

Products & Cost

When you hire a freelance logo designer, it is important to keep a few key points in mind. First and foremost, you need to research and prepare good interview questions that will allow you to determine the expertise of the designer. To warrant that you are getting the best possible quality and value for your money, it is extremely important not only to ask the right kind of interview questions but to ask for the right samples too. Reviews given by previous clients are a good source to determine the quality of the work provided by the freelancer.

It is recommended to hire freelancers from reliable websites. For instance, on Fiverr, you can get logo packages from designers for as little as $5. Experienced and seasoned ones can be hired on Upwork; on the other hand,they may charge around $200 for their expert services.


Final Results: Design Agencies Vs. Design Contests Vs. Freelancing: The Best Graphic Design Platform?


The truth is that choosing the best one relies wholly upon what your prerequisites are as a business.  If you are a new start-up, you may not have enough collateral to capitalize on branding.In this case, you need to take full advantage of your monetary investment. For this purpose, a contest is the best option for you as you will be able to access professional logo design packages but will have to pay only for one.

Alternatively, if your main priority is effective communication, then it is best to hire a freelancer. You can be in touch with the designer continuously to monitor the progress of your design.

However, if it is the quality that matters most to you, then an agency is your best option as they are the experts in the field and have the best professionals working for them. If money is not a problem, then this pricy but high-quality platform is the best one to use. And if you are lucky enough, you might get the works of these professionals at massive discounts!

Don`t think of yourself as being this lucky? Well think again, Uptown Logo Design is offering all of its logo packages at 80% off! Here`s a look into our portfolio.

Need to add something to this blog? Let us know in the comments section below!

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