18th December 2019
It is finally the most exciting time of the year when businesses all around the world queue their picks for the famous COTY (Color of the Year). We all wait on tenterhooks for the Pantone Color Institute to reveal its pick for the year. It is fascinating to believe that Pantone has been forecasting the COTY for almost twenty years now. As, debatably, the global colour authority, Pantone’s unveilings every year, are full of passion and enthusiasm from all creative platforms. The industry prevails to look to the shade every year with influences touching on the realm of design, fashion and, interiors in order to inspire future projects and collections.
And, keeping this tradition alive, the color industry announced this year’s COTY as Classic Blue, which already is considered a classic.
The Pantone Color institute gave many reasons for replacing 2019’s Living Coral with this year’s Classic Blue. They say that the soothing Blue does not only cite deep resonance and elegance but also depicts timelessness. Laurie Pressman, the vice president at the Pantone Color Institute, says that this versatile pick of the year expresses to consumers’ longing for a more satisfying and comforting lifestyle.
Before we dig deep into what other reasons made the colour institution go with Classic Blue as the COTY, let’s first talk about how and when this institution came into being and what were the color picks of the previous years.
The Pantone Color Matching System is the most significant colour matching system in the world. This color-matching system started in the mid of the year 1963, in order to solve complicated color matching issues in the printing industry. By using a color catalog in a fan format, the Pantone Color Matching System became the easiest way to communicate, classify, and match different colors. All the colors with their possible tones and tints in the catalog were given different numbers for classification. They wrote the book on color matching and for more than forty years, it has been the go-to color matching system for various industries, from design to textile, paint and plastic manufacturers.
This institute gives a chance to designers, creators, brands, and marketers all across the globe to work together and echo a commanding colour presence. The Pantone Color Institute undoubtedly are commendable in their work and have an unparalleled knowledge of color matches. They are not only experts in finding how colour affects design, but also are gnostic enough of how this color can influence the market trends.
The Pantone Color of The Year was created in 2000 by the Pantone Color Institute, and for more twenty years now, it has been dramatically influencing the purchase decision and product development in various industries from industrial design to fashion and home furnishings.
The Pantone Color of the Year is a thoughtful process with trend analysis- driven tradition that stretches back twenty years for the company. The idea behind the concept is to inform customers, brands and, creatives where exactly are the trends heading and how their stylistic choices can become more resonant in décor, fashion, beauty and much more beyond that. The Pantone Color of the Year since 2014 are:
Radiant Orchid was the COTY for 2014 because of its beguiling charm and its role in enhancing innovation, creativity and reflecting originality. It perfectly blended the colors of pink, fuchsia, and purple, bringing confidence to the viewer and making sure to instill joy. It was thought to benefit in the interior designing in the form of paint and accent pieces.
Marsala was the colour pick for the year 2015, which was a beguiling shade of dark brown-red, evocative of wine and earthy tones. It was considered a rich and over-the-top tone for an elegant house with beautiful kitchen furnishings. This color matched well with classy textured carpets and curtains as a complement of elegant earthy colors.
This was the year Pantone for the first time selected two shades for the COTY. Rose Quartz was believed to convey compassion and warmth, while Serenity was thought to bring a sense of buoyancy to mind with airiness reminiscent of the sky. The two shades together were meant to speak to a larger social longing for peace, comfort and the increased blurring of gender lines.
2017 was the year back to Mother Nature with a fresh, leafy and matcha-typed green Color of the Year. This color was all about new beginnings and bringing freshness to life with a desire to reconnect with nature in this technological dependent world.
2018 was the year of deeply provocative, dramatic, and an electric shade of purple, also known as “Prince Purple.” Experts said that this was chosen because it reflected originality, visual thinking that points towards the future, and ingenuity.
Color of the Year for 2019 was a peachy and electric pink with clear ties with the beauty of our natural world. It was considered a warming reality as it hints the fragility of oceans where coral reefs are losing lives. This color, therefore, was chosen to give a wake-up call for everybody to do better in our lives, while turning our sights away from the technological lifestyle dominating us at every point. In short, it was a call of action for every dweller of this planet to be original and work towards keeping originality as an underpinning of our lives in general.
According to Pantone, Living Coral was “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
Pantone just announced Classic Blue as the Color of the Year for 2020, and this is the first time they used multisensory practices that are related to smell, sound, touch and taste to bring its yearly pick of hue to life. The executives at Pantone Institute of Color described Classic Blue as “solid and dependable” and reminiscent of the sky at twilight.
Classic Blue, according to Pantone, is a shade that is meditative, thought-provoking and, stimulating just like the sky is at dusk. It was chosen for two qualities people definitely require when crossing the threshold into a new era: dependability and stability. It is embossed as a tranquil color that brings a sense of tranquillity to the human spirit, and that is why Leatrice Eiseman, the Executive Director of the Pantone Color Institute, says it fosters resilience. So, it therefore, makes it ideal for exteriors and interiors.
Now, the question is, what might be an ideal approach to incorporate this royal yet relaxing colour into your house? Well, Pressman answers this by saying that this color lends perfectly to all types of materials, surfaces and textures. No matter it is a dry dusted matte or a lustrous sheen metallic satin, and, sequins. “It also pairs well with luxe materials, including lush velvets and silks”, he further adds. As far as the color pairings are concerned, the sky is the limit. It is not only a perfect match for peach tones and smooth pastel blues, but also goes well with black and white, just in case you want to add a dose of drama. And, lastly, if you are a fan of neutrals, Classic Blue will still count as a failproof option to go for.
“As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform but also help our global audiences achieve richer and more rewarding color experiences,” – Laurie Pressman.
Pantone’s expansion of its COTY is intended to inform all the brands, their creatives and consumers all around the world where exactly are fashion, design and décor trends are heading to, and how can this colour affect their marketing and branding. Majority of the businesses today that are on the verge of developing assets such as sonic branding and logo designs are now immediately exposed to messages apart from the mainstay marketing channels like print and TV. “As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform but also help our global audiences achieve richer and more rewarding color experiences,” says Laurie Pressman, Vice President of the institute. Pantone with its COTY campaign appears to modernize its approach by selecting a new color every year, expanding its ambitions in every industry from fashion to food. Some of the industries that can benefit from the Pantone Color of The Year are:-
The Classic Blue is a self-assured colour that is genderless and seasonless in nature. This color, emblematic of heritage and highly versatile enables colour mixes correctly, making appearances distinct and elegant. It is an ideal color in beauty and fashion as it creates a dramatic statement for the eyes, nails, hair, and fabrics in a variety of finishes.
When it comes to home furnishing and décor, Classic Blue is considered a pervasive favourite for years. It creates a stable foundation, injecting artistic confidence and strength to both interiors and exteriors. It can undoubtedly take you in different directions that not only reflect tradition, but elegance, boldness and, stability as well.
Foods and beverages that include Classic Blue are rich in anthocyanins. Thus, this color is a perfect amalgamation of self-care and wellness that help in building a solid foundation for a healthy lifestyle. These blue foods apart from their natural health advantages also bring elegance and sophistication to the table.
In contemporary times, as digital presence is as important as tangible existence, as an androgynous colour, the applicability of Classic Blue in every digital endeavour, whether it be branding, marketing, advertisement, logo designing, or any other practice, is simply expected to be sublime and impeccable in the coming decade.
When it comes to graphic design and logos, Classic Blue proves to be a hit as it maintains a perception of loyalty and stability. It is an ideal shade for many applications in the graphic design industry because it not only looks alluring to the eyes but also reflects the credibility and reliability of your brand.
Keeping in mind the Color Pick of 2020 and its significance in marketing and branding, it is imperative to find the right logo design for your business. And if you are looking for the perfect place for it, then it has to Uptown Logo Design.
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