25th November 2020
How much do you invest in boosting your business through digital marketing annually?
Well, that should be a considerable amount.
But why so?
Simply because the world has gone digital, most companies worldwide are estimated to spend more than $118 billion by the end of this year. This includes everything from a professional website to hiring top logo design companies in the USA for the emblem.
The important question here is: Can you afford to misfire your marketing strategies after putting such an enormous amount on the table? Certainly not! You would undoubtedly make sure to get the best bang for your buck and not go wrong with your digital marketing plan.
Digital marketing has become the new sensation of the millennium and a savior for all kinds of businesses. It is a set of marketing tactics and tools that promote your products and services through the internet medium. From a small business in their development stage to big names acing the industry having the same agenda for their survival, i.e., PROFIT, digital marketing can surely help to eventuate that. In short, marketers and entrepreneurs know the world on the digitalization path, so as their potential customers and target audience.
Having that said, this blog will review the top 8 digital hacks to increase your sales and customers.
You might have the most alluring website in the industry, but do you maintain it regularly? If not, you are certainly missing out on a lot of great stuff.
Internet technology is rapidly advancing and constantly changing. The mission behind any new tech stack is to make web designs better, lighter, and faster.
Your website with an iconic logo on it is the face of your brand and the first thing people will notice about you. Therefore, it is imperative to update your website according to your branding and marketing tactics so that the target audience knows your digital presence is in sync with the business.
How to update your website? Well, there are many ways you can give it life. Two of the most significant are:
1. Rebranding through making changes in logo design. Keep in mind that today’s trending might not be popular tomorrow; the same goes with a logo design. You need to make edits to your current logo based on logo design trends 2021. Any Los Angeles Logo Design Agency can help you with that.
2. By updating the web content. When announcing a deal, many brands fail to mention it on their websites and instead use social media for it. While social media to reach the masses is a great and effective marketing strategy, the website should be the first priority because that is where customers will place their orders and avail of your services
The next thing that comes after a professional website is social media paid promotions. Because almost everybody these days uses social media, this is the strongest yet easiest way to get visibility for your brand. These paid advertisements can be in the form of Instagram Ads, Facebook Ads, and many more. Talking about Facebook alone, there are more than 2.6 billion active users looking for new and reliable resources.
According to statistics, more than 25% of the time spent on the internet is actually on social media and 60% of online buying occurs through social media comments and reviews.
Similarly, if we talk about Instagram, our younger generation has undoubtedly flocked to this platform with over 700 million active users monthly. 700 million, can you believe it? Hence, advertisers are getting more opportunities to spread their content through catchy headlines and filtered photos.
Getting the best custom logo designing services or hiring a top-notch designer is not the only thing to get you on the top ladder. There are other things to consider, often underrated, such as SEO or search engine optimization.
SEO is content-based marketing that can drive natural sales and traffic in a matter of a few months. Yes, it does test your patience, but nothing can stop you from leaving all your competitors behind once you get the hang of this. The best part is, it is completely FREE!
According to a study, more than half of the Google users will not even go past page 1, which means if your site is not reaching the top 10 results, you can not even get close to making sales. Can you afford to rank on the second, third, or fourth page? Of course not, and you also know what to do to get through that.
What comes right after SEO? Of course, PPC. Do not worry; we will not get started on the SEO Vs. PPC because that clearly is an unending debate.
Coming back to what PPC is. Pay per click is the ideal platform to deliver desired inquiries and sales. It is an internet marketing model where advertisers pay a certain fee each time one of their ads is clicked. Essentially, it is an easy yet expensive way to buy visits to your website rather than attempting to earn them naturally, unlike SEO.
If you are keeping up with the pay per click strategies, your brand might lose up to 10-15% of people clicking on sponsored ads.
Another way to build off your business’s reputation and sales is a digital PR strategy. Reaching out to various media related websites and sending them over a solid pitch might make them write an article about your brand or feature your CEO in some blog post. The more people talk about your brand, the better exposure you will receive in the future.
If this is not feasible for you, then simply write a press release, get it submitted in a good news platform, and enjoy the results.
Your prospects and potential customers are using smartphones.
Have you yet considered connecting with them using mobile social media marketing strategies? If you have not, you MUST now!
According to a survey done by Facebook, on average, there are 556 million mobile active users daily, indicating a year-over-year rise of 49%. This is interpreted into 945 million mobile-friendly active users that register a 39% year-over-year increase in total users.
How to connect with them using social media marketing?
Now, this is just an indication of the power of mobile social media. It has not only become an ideal source for communication but advertising as well.
Again, generating emails are not only meant for communication, official communication, to be specific. There certainly is more to it. The more strategic and targeted you become, the greater your conversions will be. For example, if your company offers custom logo designing services, you have a lot of data about potential customers and can leverage the information to your advantage.
You might have felt bad about an abandoned shopping cart, but are you working on reversing the trend?
This is where email marketing comes in. You can do triggered marketing through email generation that has listed the items left in the cart. Email marketing assists in activating an email sequence as soon as a cart is abandoned. A series of 3 emails in total is proved to be the most operative. One is sent right away, the second one in another 24 hours, while the last one a week or so later.
While getting your logo updated from the best Los Angeles Logo Design Agency or trying out various digital tactics is great, it will not help you in the long run if you do not measure your efforts and marketing campaigns.
It will not only give you strength for your accomplishments but also show you your areas of improvement. For instance, you can find out which devices are better at getting you more traffic. What should be your target audience? All these discoveries are crucial to working on if you plan to be out in front in no time. Take the Ad Manager and Facebook insights as an example. Both will give you an idea of your fans’ location, age, interests, and relations. Using these tools can unearth insights about your target audience’s psychographic and demographic profile and better understand what is interesting and significant.
That is all for now. The tactics mentioned above can surely help you to achieve the best of your business. If you have any concerns or suggestions, please comment below as we love to hear from you.
Also, if you are looking for a captivating logo to boost your online presence, the Custom Logo Designing Services by UptownLogoDesign is all you need. The best part is that they offer high-quality services at affordable rates.
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