5th March 2020
As we enter a decade of Artificial Intelligence, taking over manual work in almost all aspects of the digital realms, we have a history of years’ work done by various logo design companies. Analyzing all the work and the number of accepted projects this year, we have the top trends in creative, graphic and artistic logo designing using data from 2018, 2019 and 2020 as well.
Beauty lies on the eyes of the beholder as they say… If we will, that is not all correct, all the time. For starters, the beauty can also come from minimalism as we cover below. And, beauty can also be shown through a beast’s appearance with a soft heart inside!
Complex movie jargons aside, the creators (most of the…) agree that popping colors are not very cool anymore – it mainly depends on the industry in question though. A beauty parlour may justify its position with a popping eye-candy magenta-like-RGB; but, even salons and parlors these days go for sober appeal integrating sophistication.
This trend had been developing since people got more focused towards UI/UX rather than flashy arts and no-soul (Facebook’s successful basic logo has been a huge part for role-playing). At the start of 2018 we saw many major companies switch their logos to plainer and simpler versions of their existing over-the-top logos. The minimalist approach has to do with plainer colors and doing away with irrelevant elements. This trend was also evidently visible this year as the last year saw more and more people going cross-platform with their services. This was a challenge to most logo maker companies as more and more logo designs are now being made keeping in mind the changing needs of the digital market. The creations have to look equally great on each of the device and platform. Even right now, the minimalist trend is very much in use.
Android or iOS? Your pick. We would not judge we promise! But be it smart phones or tablets, desktops or laptops, smart TV screens or even maybe car TVs; the layout has to be responsive for all users and that is what the designers these days keep in focus!
Yes, it has to be creative. Yes, it has to be original. Yes, it has to show your corporate slogan and has to be a marketing game-changer! It has to have all those predestined features, but IT ALSO HAS TO LOOK GOOD ON ALL DIGITAL DEVICES whether big or small! 4K Televisions are making their way through the market slowly and gradually. 8K monitors are seeping in alongside. 80% of all online shoppers said they used their smartphones to buy the stuff. All this means designers have to adapt their “thoughts” with “what’s hot” and “what’s not”…
Parallel to the minimalist approach, sharp shapes (showing off clear lines, edges and points) together with clearly placed text that gives an overall crisp appeal can be seen as prerequisites. The end results are impactful masterpieces that are all visible in their entirety in just a glance with single or multi-lined, geometric forms, aligned with precision. The final logo designs are not only minimal, they are powerfully vivid giving away geometric symbolism.
This Logo Design Trend has been in and out of trends since 2016, more so because it gives away the logo at first sight. This is a great trend to follow if you have a long brand name, or if you are keen on incorporating a longer tagline as your logo. Ideally, the letter-stacking logo design is an aesthetically placed logo design where you would see letters stacked in a column form to build a meaningful word. What follows is letters that are chaotically placed to give an appealing overall feel. These logos offer great visual appeal and leave a lasting impact on the audience. Given below are just a few designs that explicitly display why this style has been in trend.
The slice logos have been in trends since the late 2017, however they have stayed in the trends throughout last year and are thought to be continued. The great thing about this trend is that it plays with negative spacing being part of the logo as a whole. The white spaces are strategically placed around lines and elements to give-off a 3D appeal. The logos are light, minimal, appealing, and create a definitely lasting impression on the viewer.
The use of negative spacing with shapes to form an optical illusion has been a trend throughout 2019 and bound to continue in 2019 as well. The idea is to place shapes of varying sizes and textures around white negative spacing that it gives off a 3D appeal together with a hidden message which works more like an optical illusion. Given below are some logos that work best to explain the concept and why it has been a favorite of many logo makers.
Apart from playing around with shapes and negative spacing one more thing that has been a favorite with designers this year (and will eventually continue through to the next) is playing with fonts. The trick is to use fonts, experimenting with the shape and layout. Not just this, the use of elements, icons and imagery in the place of fonts or in the middle of a word has been part of the trend. As you can see below, the placement of a horse head within the “HORSE” logo design not only is relevant but goes along the letter shape.
Ever since Instagram went ahead with a remake of their flat logo design using a flat icon in gradients. Many businesses related directly to Instagram followed suit. Seemingly, as the trend formed many logo design companies started using gradients as a new way of differentiating otherwise plain and simple logos.
Using gradients, circles and all shapes known to humanity, the creative minds come up with purpose-filled shapes that revolve more knowledge than power. Circles and negative spaces are fully utilised in this thoughtful and carefully crafted design-emblem.
In 2016 after the Instagram logo was revisited and made into a flatter and gradient based design. Many unrelated businesses who wanted to get on the change bandwagon followed suit. Such was the case with MasterCard. The catch here was overlaying elements needed to be played with, giving a vivid reference to the original MasterCard logo. Since then, the overlay concept has been revisited by many brands to portray a differentiating and diverse appeal. These overlaying elements together with gradients incorporated give off a very eye catchy allure.
This year one of the most popular types of logos were those that depicted stamping or etched an embossed outlook. These logo types are often designed keeping the design within a shape, commonly a circle referring to a stamp. The overall feel of the logo is supposed to look very vintage. It should be noted here that keeping along the vintage feel, colors at times for such logos are kept retro. This leads the design to be very sharp and explicit.
One of the most flat designed logo concepts are simple signatures. However, signatures are not limited to personalities using them to show their agreement. Signatures have widely been used by brands to set a classy yet distinguished class. One very classic example could be Balentines Wines using the signature style logo on their bottles – aimed at the rich and elite class. This style of logo was quite popular this year however the fad seems to be dying out towards the end of 2019.
This year has already been witness to these and many, many more design trends. Each of them having a back story that relates to their buildup and why they became popular in the first place. However, all these trends in their entirety will be too long for this article. As we speak, the year is still unfolding keeping the trends up and running for many of the ones discussed above. Brands are moving towards Sans Serif fonts in logos due to the modern-ish looks and latest trends, but history tends to repeat itself and we just wanna grab pop-corns and wait!
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