Apple Goes After PrePear For Allegedly Copying Its Fruit Logo Design

  • Share post on:
Shannon Robinson

21st September 2020

Shannon Robinson

Did you hear about the new fruit-shaped logo in town and the consequences after that? Well, you got it right! We are talking about the trillion-dollar tech giant Apple, who just revealed that the company is suing small kids’ meal planning brand called Prepear, claiming their logo design is similar to the iconic bitten apple logo. Apple says that the company is hurting its business despite not being in the same line of operations, and the fruit logo design will undoubtedly cause dilution of the uniqueness of the Apple logo design. So, what actually was Prepear’s logo? A pear! Yes, you read that right.

the fruit logo design will undoubtedly cause dilution of the uniqueness of the Apple logo design.

Image: Prepear Instagram

Prepear is basically an application that assists potential customers in uncovering plan meals, recipes, make lists, and prepare deliveries for groceries. The app is founded by Super Healthy Kids, and the founders recently declared that they are going through serious litigation from Apple.

“You wonder if it’s a joke”, says, Mr. Monson, an accountant by training, while giving an interview to BBC.

When the pear-shaped logo company was started by Utah-based couple five years ago in 2015, they envisioned the app a platform where all the food bloggers could connect and share their recipes and plans. The company now has more than 21,000 active users every month, including 3,000 potential customers who tend to pay an annual fee of $59. The app supports five staff members, along with the Super Healthy Kids site.


The corporate mentioned the story on their Instagram handle that Prepear supposedly is hurting their model. They stated, “Apple has opposed the trademark utility for our small enterprise, Prepear, demanding that we alter our clearly pear formed brand, used to signify our model within the recipe administration and meal planning enterprise… Most small companies can not afford the tens of hundreds of {dollars} it will value to combat Apple,” the petition claims. “It’s a very terrifying expertise to be legally attacked by one of many largest firms on the earth, even when now we have clearly executed nothing fallacious, and we perceive why most firms simply give in and alter their logos.”


Prepear right after the news launched a Change, org petition, which so far has been signed by more than 43,000 people. The petition is an attempt to steer Apple to immediately drop its opposition from Prepear and help cease tech giants from abusing their place of power and energy by bashing start-ups and small businesses that are already struggling because of the impacts of Coronavirus.

The corporate also mentioned that it is a “very small enterprise” with only 5 team members and demonstrates that the company has already undergone a severe financial crisis because of the opposition from Apple and the layoff of a crew member.


When the Prepear logo came into the surface, it was initially considered a huge misunderstanding and thought the two sides could amicably resolve the dispute. The business logo design has been approved in the UK and other countries without any disagreement, even the American patent officials did not find a problem. The patent office also published its application by the end of 2019 as a final step, drawing Apple’s objection.

The couple spoke on social media last week, telling the world that drawing attention to other instances of the tech giant’s trademark objections and noting that it concerns about legal costs surely, has left them with no other option but to let go one of their employees. As Mr. Monson stated, ‘’ “It just seems so ridiculous on its face.’’


Prepear’s logo story was first picked up by iPhone in Canada, and from there, it was spread, drawing fresh attention to the debate about whether the controversial fruit-logo design company was at fault or tech giants (Apple) are actually abusing their powers.

Prepear will soon fight Apple in court, and that will cost the small business tons of money, which it might not have even made so far. Again, the company founder on Super Healthy Kids’ Instagram page, says, “This is a big blow to us at Prepear. To fight this, it will cost tens of thousands of dollars. The CRAZY thing is that Apple has done this to dozens of other small business fruit logo companies, and many have chosen to abandon their logo or close doors. While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business.’’


The whole case seems pretty irrational considering how different the two fruit-logo designs look. Neither is there any similarity in terms of colours, nor the shape. Moreover, as the founder also mentioned, both the companies work in a completely different line of operation.

It will be too soon and hard to say if the Prepear Logo manages to stand against the Silicon Valley giant. However, this incident undoubtedly highlights how tech giants can destroy small running businesses like a shot using bullying tactics and without any sensible reasoning. Prepear concluded by saying, “We are defending ourselves against Apple not only to keep our logo but to send a message to big tech companies that bullying small businesses has consequences.”


Do you think Apple has a valid argument here, or can you tell the difference between a pear and an apple?

Let us know in the comments section below.

Meanwhile, if you are looking for a fruit-shaped logo design for your business that is unique and does not resemble TECH GIANTS, then Uptown Logo Design is all you need. A discount of up to 80% is going on at the moment, so hurry up!

  • Share post on:

Comments are closed.