20th June 2020
While there might be various graphic elements needed to be masterfully assimilated together, choosing the logo colors is, by far, one of the most significant decisions in the process of creating visual aesthetics for your brand!Whether you have decided to branch out from a huge company, or are all set to launch a startup, having ample knowledge of color psychology can emphasize the identity of your brand and can help attract the targeted audience in no time.
Colors are powerful enough to affect thinking, evoke emotions, and stimulate bodily hormones. They hold an array of meanings and symbols that manifest in the natural world and influence our mood quicker than any other aspect of an image. They have been analyzed and chosen since prehistoric painters, who mixed the first pigments found on earth from charcoal, minerals, and bones. We have undoubtedly come a long, long way since then!
Today, graphic designers all around the world use this theory to craft exclusive color palettes for their potential customers, be it the best combination for web design or devising a set of tints for their logos.
The fact that the design industry has become very competitive in the past few years, it is essential more than ever to not go wrong with the implementation for your web or logo design.
Having that said, here are the top 15 tips and tricks that will ace your color symbolism in 2020:
Before you decide the color palette of your brand, make sure you know what your brand mission and vision are, the idea it depicts, and meaning you want it to communicate with the target audience. Think about the characteristics of your business, the advantages it highlights. There must be something that you offer, which the potential customers might not find in other brands, find that out and emphasize that in your iconic logo designs and webpages.
Do not forget that your customers will only spare a few seconds on your logo to figure out what your brand reflects, so choose the logo shades that are not only alluring but also define the purpose of your brand right at first glance.
Another way to gain inspiration and stand out amongst the competitors is first researching who the competitors are and then analyzing them. This can spark an idea of which colors are used in branding, how different shades are differently perceived, which of them are sure to make the deal and which ones are most likely to break it.
Not to mention that every year a lot of brands spend millions of dollars on redesigning their brands just because they took the research part for granted. Well, you don’t want to do that, so take as much time as you need, but make sure you know everything about your brand and the competitors out there before choosing the logo shades.
When you are done with figuring out what message you want your brand to communicate, it is now time to learn the meaning behind every color. For instance, Red is believed to evoke boldness, excitement, and youthfulness; while Black shows calmness, balance, and neutrality. Similarly, Blue evokes dependability, Yellow shows warmth, Green is for growth, and the list goes on and on.
You can use a palette generator to explore palette variations and choose shades that best go with the brand mission.
It is never a great idea to design a logo and choose brand colors in a rush. It is something that takes creativity and time. Keep your brand message in mind and start playing around with different designs. You can always take inspiration from others. Search for some of the successful brands out there and see how their logos come about. Then try to understand why those colors were used and how they go well together. Choose two or three shades that are most appropriate for your brand and then filter out the best.
When looking for logo colors, keep in mind that it is not important to limit your choice to just one shade. Using more than a single color is rather an excellent way to highlight the wide range of products and services you offer to your targeted audience. By using two or three shades, you can point out the unique qualities your brand has.
The best way to find different shades for logos is by developing a mood board. This can easily be done by using a palette tool, about which we will discuss in detail later.
By placing various tints together, you can get an idea of what mood or emotions will your business evokes.
If you think your business or brand will have international coverage, it is important to consider the symbolic value of your logo colors and how they are perceived in various cultures. For instance, in many countries and cultures, Black is believed to show power and boldness, but it is also viewed as darkness and death in other countries. Similarly, white is s symbol of purity in western cultures, but it also is associated with death in many eastern cultures. It is better to research different associations and go with a neutral one to be on the safe side.
The fact that the essence of an iconic logo design lies in brand recognition, choose logo tints that are already not out there. You already might have researched your competitors by now, so it would be easier to come up with something unique and exclusive for your brand logo.
An important thing to keep in mind here is avoiding shades that your main competitors have incorporated in their logos. A logo should not only be glamorous and appealing, but it also should entail reliability, trust, and creativity.
Playing with darker and lighter colors is one of the easiest ways to make certain parts of your logo and web design more visible.For instance, if your logo design consists of a text, it is best to go with a light text on a darker background or a darker text on a lighter background. While it, otherwise, might be difficult to read the brand name or the text on your logo, the light and dark contrast is definite to make the design work.
If you still have not heard of the color temperature, now would be the time. All the colors that you could possibly think of are classified into different groups on the basis of their temperature. Red, yellows, and oranges are considered warm.While greens and blues are cool and casual ones.Mixing temperatures in your logo design can create dramatic contrasts and help you in effectively empathizing with your brand image.
Besides adding colors to your logo design, it is also important to create a relationship between different shades. If all your tints have the same size and scale, there won’t be much of a hierarchy. You will have to decide which shades and emotion is the most significant one from a practical standpoint, and which one is the least important. The high priority shade is your primary color, while the other one would be secondary. Shades other than the primary and secondary are called accent colors. They too can be used to add a level of detail that otherwise might be unachievable.
Do not finalize a design until you make sure to experiment with at least four options to find the perfect palette. There is a great chance that the palette you liked the least ends up impacting your consumers the most. Always have options and have them verified by people you know in the industry.
Choosing the right colors is not the only job you need to empathize with while figuring out the symbol of identity for your brand. Deducing the negative space is equally important, so make sure to take that into account. White space can make your logos clever and always leave an impression on the viewers. It can communicate with them on both a direct level as well as a subtle layer.
The ready-to-use palettes can really be helpful if you are a beginner and probably have no idea about color psychology. Use natural combinations that are beautiful and simple. All you need to do is a little research, and you will find tons of websites that provide well-chosen combinations for logo and web design both.
No one knows enough about the color psychology other than an experts in the field. If you are wondering that might blow your budget, then don’t worry because there are agencies that are affordable yet creative.
For instance, Uptown Logo Design is a web and logo design company that offers services at the most affordable prices. You also can form a variety of logotypes, and the best part is that we have an ongoing discount offer. So, don’t miss out!!
In the meanwhile, if you have already decided which logo colors to use for your brand, then let us know in the comments section below.We hope these tricks and tips made the process much easier for you.
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