“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for” – Milton Glaser
Web Designing is an art, and so is what a client presumes when he or she comes to you to get their project designed. Even though to them, it seems like a pretty straightforward, creative and effortless task, but only a professional designer knows the criticality and crucial-ness when it comes to designing an effective and powerful web design!
When clients meet designers, they have pretty high expectations and a vague but creative design in their heads, which they expect from you to bring into reality. An experienced and expert web designer knows the struggles he/she has to face to provide a design that is influencing, impacting and has the power to captivate audiences’ hearts. Sometimes it is a bit tough to figure out what the client is expecting, to make this problem easy, here is a list of questions that are a must ask before starting a project, that would help you have a clear-cut idea of what your clients expect from you.
1. What does your business actually do?
Start gaining information from the main point about asking your clients to describe their business. This would give you an insight into how they look at their brand, their point of view regarding it. Moreover, it will help in building a friendly relationship among you and your clients, which would let them open up and explain in easier words as to what they are expecting from you as a logo designer.
When you give your customers more chances to explain themselves, it builds a trustworthy relationship amongst you and them. Now even before you have started working together, a mutual understanding has already been established that would lead to a better bond and connection.
What do you want your site to accomplish?
Asking the client about what they wish to accomplish in the future will help a logo designer to learn about the future goals of the company. You can also rephrase the question and ask, “What will be the primary goal for your site? What do you expect most from it? For example, quotation requests, more sales, more class booking, more memberships, etc.”
You can also suggest your clients for the goals they can achieve through their website; for instance, they may want more inbound leads, quotation requests, or phone inquiries. Or they might seek to increase brand awareness to educate their audience, encourage sales, collect email addresses and build a list, or just encourage onsite or social media interaction. Helping your clients decide goals for their website will create a more stable customer-client relationship.
Who are your competitors?
After learning about the organization and client’s expectations, it is now time to explore the competitors. Looking at the competitor’s website will give you and your client a more transparent and précised idea to attract the targeted audience. While researching, do not only go for the main competitors, rather keep an eye on the less obvious ones as well. For instance, if your client is doing business of selling clothes in a particular region, then along with looking at all competitive clothing brands of the similar neighborhood, it’s better to research, clothing brands of other countries as well, through this technique you will learn about some new and advanced approaches to lure audiences as well.
“Competition is not only the basis of protection to the consumer, but is the incentive to progress.” Herbert Hoover
What websites do you like and why?
Knowing about what your clients prefer in other web designs and why will help you big time because learning about their likes and dislikes will allow you to enter in their brain and think according to them. As a result, you will be able to come up with designs that would captivate their attention at the very first sight.
You can also ask your customer directly to guide you about the dos and don’ts to avoid any kind of misunderstandings in the future.
Who exactly are your target audiences?
It might seem like an obvious question to ask, but you would be surprised to see mostly the new entrepreneurs have no clear-cut idea about their targeted audience. To them, everyone would be their target audience. In such cases, ask them about the specified age group they want to attract, any particular community, etc. Audiences have different personalities and, based on their psychology designers, design the website. For instance, if the site wants to influence young and energetic audience, then orange color would be preferable. For inducing sober personalities, blue, navy blue and black would go the best and so on.
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger
What features do you want your website to have?
This one is another prominent but fundamental question to ask. Mostly novice entrepreneurs or sometimes even the able ones have not much know-how about the features they can add on their website. Here it’s your test to guide them the best about your services; moreover, this is the point where you sell yourself, and if you succeed in impressing the client, then the deal is yours.
Tell your clients what would go best for their website and what could actually create confusion. For instance, you could always give your clients some suggestions like, if they want, they can add: A shopping cart on the side, a social media implementation, email collection, and email marketing capability, auto-responders for nurturing, a blog section or news feed, photo galleries, the comments section, a quick contact form, or quote request or booking form, and so much more.
What are your expectations from us?
Last but not the least, ask your clients overtly what they are expecting from you. Through this technique, you won’t just learn the sort of work they demand, but the amount they are agreeing to pay. It is very essential to discuss the timespan they expect in which you would provide the project, the number of revisions you would offer, and what amount they will pay. Do not ever get in the deal before you have discussed these tiny details because they may seem small or petty things in the beginning, but in the long run, it will save you from chaos.
So now, you know some important questions that are must ask before you decide if you want to work on a particular project or not. One tip I would like to give you is that, before closing the deal, revise all the terms at least once with the client. Doing this will provide you with as a designer a more definite point of view; also, you will surely find some of the things that you would want to revise, remove and add in the contract.
Furthermore, ask your client how he would measure the success of the website, like getting more views, leads, or quotes. It would be an ensuring gesture for the clients portraying that you genuinely care about their business. Be confident and ask away anything you that you find confusing. Finally, you are ready to close the deal. Good luck!
“Design creates culture. Culture shapes values. Values determine the future.” –Robert L. Peters