5Actionable Tips For 2020 Web Design Trends

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Cynthia Moreno

29th May 2020

Cynthia Moreno

There are endless possibilities when it comes to web design, which is why web design trends continue to change and evolve. Web designers have gotten more creative over the years and have shown an incredible ability to bring the key elements of graphic and print design in digital spaces.

Advancement of software, technology, and technical equipment means that designers now have endless choices to experiment with. Not only that, but web design agencies constantly try to reinvent old designs, play with extremes, and test layouts, previously considered impractical or audacious.

With new and innovative businesses showing up on the horizon, the demands in creative web design have also changed. Now, more than ever, web development companies can cater to more customized and specified trends that push the boundaries and open doors to futuristic layouts.

All of this, however, doesn’t mean that popular traditional designs will go away or lose their standing in the eyes of entrepreneurs and developers. Some styles have grown popular over the years and are now ever-present, whereas others are making splash just now.

For today’s blog, we talked to design experts and seasoned web developers on their predictions and expectation for the future of web design and development. When it comes to web design trends for 2020, this is what we’ve learned so far.

1. Minimalism is Here to Stay

Minimalism is Here to Stay

Minimalism isn’t just a design language; it’s a philosophy that has been able to connect deeplywith people for centuries. In the designing realm, it translates to simplification that’s achieved through removing all the non-essential elements.

Just because minimalism is a popular trend and will continue to remain one, it doesn’t mean every web designer can do it right.

Often, designers equate minimalism with a design technique that requires the least effort and is stripped of features and precise information. This couldn’t be further from the truth as minimalist designs require strategic shedding and flawless execution that delivers the message concisely without participating in gimmicks of overlooking key elements in the design.

To create a minimalist design, the designer needs to be aware of the targeted audience behaviors, project goals, and scope of business. Even though it’s a well-loved design form, minimalism isn’t suitable for wide-scale use, and that’s precisely what guarantees it its extraordinary success. Despite the popularity and aesthetic value, the design has a narrow scope, which makes it exclusive and trendy in the world of web design.

2. Typography Requires No Boundaries

Typography Requires By Uptown Logo Design

Letter form designs have given way to some groundbreaking font and typography trends that gratify a broad audience—both in business industries and consumer markets.

From voluminous fonts to eclectic geometric styles and interactive visuals, typography is quickly taking over several other design trends due to its ability to convey the message while keeping the visitors hooked.

In typography, there are several trends as designers continue to invent new styles created with mixing and combination of several fonts, symbols, text variations, and distinctive spacing strategy.

The monospaced typeface is also an emerging typography trend that various popular websites have used to create a brutalist effect that’s both captivating and easier to read.

3. Illustrations on Photographs Will be a Hit

Illustrations on Photographs Will be a Hit

What better way to portray what you want to than by drawing everything you have envisioned on a picture? This is pretty much every retail, fashion mogul, and brand designer’s wet dream. Taking photos of the products and then illustrating them to enhance their features not only perfectly achieves the absurdly punk and dystopian aesthetic—that appeals to the tweeners and new generation—but also makes the website look funky and whimsical.

This is a relatively new trend that will catch fire and grow further from here on out. Just imagine a web page with symbols, animations, abstract connotations, and shapes combined with the hint of realism, where everything moves seamlessly and in sync with others.

The trend is also likely to give birth to new tools and applications created solely to enhance the design form.

If you’re a new business just setting up, we’d definitely recommend you to be on the lookout for this trend when conceptualizing your website and it’s future.

4. lat Design Has Come Roaring Back

lat Design Has Come Roaring Back

Flat design has always been controversial in the sense that some designers swear by its function and usability, whereas others downright hate it.

If you think back to a few years, you’d remember that flat designs were popular, and almost every other website used them. While flat design, in the past, mostly revolved around a minimalist approach with a focus on typography and shying away from additional effects, the rules have changed during its comeback.

Designers are now more open to experimenting with colors and gradients while still keeping the design minimalist and artistic. An effective design layout still aims at delivering a clear and concise message to the visitors without obscuring the necessary information. The relevant data is still easily accessible; however, visitors can now interact with the design and actively engage themselves with the content due to the smart use of colors and layouts.

This makes for an immersive and intuitive experience, so even if you’re tired of seeing flat design everywhere, there’s no harm in using the approach to create depth to your webpage.

The design is already mainstream, and in the trends, however, it’s up to new businesses to interpret their audience demands and customize the flat design for maximum impact.

5. There’s No Compromise on the Dark Mode

Colors have always been an essential element of trends, and nothing screams futuristic style than dark colors

Colors have always been an essential element of trends, and nothing screams futuristic style than dark colors.

In the past few years, the dark mode has to become absolutely necessary in order to keep the visitors happy and coming back for more. The option to switch between dark and light modes enable users to not only personalize the experience, but it’s also less straining on the eyes. Besides, dark mode makes the layout look ultra-modern and, as an added bonus, play a role in extending screen lifespans by saving power.

With dark mode, you will need to be particularly careful about factors such as readability, contrast, and scannability and making sure that the text and preliminary design are contrasting enough with the background to offer an unobstructed view of the content.

You’ll need to choose pictures with strong and bright borders to avoid their fusion with the background and risk of losing relevant information. The dark user interface is also an influencing factor in increased use of the web page at night or under dim lights. This is perfect for businesses targeting consumers that are night owls or prefer to relax and consume information at night.

The Takeaway

Web design has come a long way since the early internet days. Some changes have been more drastic while others have found their place slowly but surely. Looking back at designs from a decade or even a few years ago, we can clearly see the sophistication and progression aimed at meeting consumer needs and business models.

While it’s understandable that every design is created to enhance the product or the business in its entirety, it’s also equally important to heed to consumer demands and changing trends. The introduction of new tools and methods of design execution also plays a role in how trends change and what can be done to make web designs more consumable to a mass audience and hence universal.

From contextual technology making waves to animation getting bigger and bolder, every design agency is breaking the rules to achieve greatness. At Uptown Logo Design, we aim to bring inventiveness to the table without compromising on the website’s usability or user experience.

As one of the leading design agencies, be it graphic design or web design, we help clients stand out from the competition without having to break the bank or worrying about going over the budget.

Check out our awesome packages designed to cater to businesses of all sizes or personalized services for yourself based on your needs.

For questions and queries, get in touch with our customer service representatives at 1-888-420-8889. You can also talk to our project accountants for consultation and information about services here!

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