How To Skyrocket Your Business’ Reach Using 5 Simple Tricks?

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Cynthia Moreno

30th July 2020

Cynthia Moreno

Every day we receive many questions on the same topic like, “How to expand our customer reach?”, “How can we increase our business reach?” or “How a logo design would benefit us in grabbing new clients?”

So, today we decided to answer these questions in detail.

It is an understood fact that the growth of your business completely relies on the number of existing as well as potential customers. You will get to sell your product/service repeatedly to a small subset of people who are already your consumers.

However, to boost your business and compete with others in the market, you will have to grab the new ones at a steady pace. If you don’t expand your reach, you will be left behind and your competitors will enjoy the lead.

You’ve got no option left other than to pull your socks and get going. Here`s the kickstart!

1. Investing inAn Iconic Logo Design

Gone are the days when business logo design was considered a formality and companies were afraid to spend much on logo design

Gone are the days when business logo design was considered a formality and companies were afraid to spend much on logo design. Logos or the symbolic representation of a brand has become imperative to a business’s success. Now, they are considered as essential factors for branding, to catch the audience’s attention and ultimately skyrocket a brand’s reach.

If you invest in a logo design and it turns out to be dynamic, unique and worth remembering, like the swoosh of Nike or bitten apple of Apple Inc., people will be able to identify it and recall your brand in their mind without even seeing or reading the name of your brand.

This phenomenon is called brand recall. Your new and existing customers will have an emotional attachment with a well-thought-out and creative logo of your brand and this will help you increase your reach exponentially.

Important Characteristics of a logo design

Make sure your business logo designhas the following attributes:

  • Simple: like Nike’s Swoosh
  • Unique like Mozilla Firefox: the curling fox over the globe
  • Meaningful like Baskin Robin: number 31 hidden in the logo design which means the total number of their flavors
  • Innovative: the golden arches of McDonald’s represent simplicity as well as innovation
  • Unpredictable: like the representative sign of Tour De France

2. Mobile-First Approach

Since 2016, internet searches made on mobiles and tablets have surpassed searches made from laptops and PCs

Since 2016, internet searches made on mobiles and tablets have surpassed searches made from laptops and PCs. Plus, the fact that smartphone sales overtook PC sales in the year 2012, meaning people have spent more time on mobiles or devices with small screen sizes in the last decade or so.

This is why you cannot neglect the Mobile First approach, which is also an integral part of responsive web design.

According to Kissmetrics survey, 1/3rd of the mobile users wait for around 4-6 seconds for a website to open on their phone or tab. While 25 percent of the smartphone users wait for 2.5-3 seconds before jumping onto another site.

So, not heeding to the mobile-first factor, you are actually allowing a large percentage of the web browsers an easy passage to select someone else instead of you. Another finding in the survey shows that 55% of mobile users expect a site to open faster than on a PC.

In the current times, more than 70% of internet searches are made from mobile phones. Opting for the advanced Mobile First Approach, which is also preferred by Google, you are attracting a large percentage of people who browse the internet from their phones.

This way, you are giving them a chance to access your product/service while on the go and they are more likely to purchase mobile as compared to a PC.

3. Responsive Web Design

No doubt a responsive web design is one of the most significant factors in expanding your business reach

No doubt a responsive web design is one of the most significant factors in expanding your business reach. If you want your business to thrive, you cannot miss out on this trick. I repeat, ‘you cannot’.

We have gathered some statistics that will surely tell you how significant responsive web design is if you want to increase your business reach.

A research done by Search Engine Land shows that more than 77% of the searches are made by people using their smartphones. This point must be enough for you to go for a web design that is responsive and caters to all screen sizes.

Responsive web design enhances user experience. When people find it comfortable on your website, they will not only spend more time on it, but the chances are that they will recommend others as well. This, in turn, expands your business reach.

It caters to multiple screen sizes

In modern times, web design experts make responsive web designs to provide seamless user experience to all users browsing the internet from multiple screen sizes like mobile, tablets and Desktops. They enable better rendering to potential customers and provide quality browsing, which is declared a significant factor for businesses that want to retain existing customers and,at the same time,make new clients.

A lot of people ask us how a responsive website attracts leads. The answer to this question is that mobile-friendly web design lets people view a website page or read the informative content on a website without having to pinch the screen in or out.

It is responsible for showing all web pages rendered perfectly to different screen sizes and device models. This facility leads to quality user experience meaning your visitors are satisfied and will stay on your website for a prolonged period. Chances are they will come back in search of information regarding a product because you provided them the best user experience.

This will also add to the list of your potential customers and your business will eventually benefit from it.

Some other statistics in favor of responsive web design are listed below

Non-responsive websites are likely to face higher bounce rates, which ultimately lowers the websites’ ranking in SERPs.

Around 60% of the people discard a web result in case a non-responsive website appears in the search engine against their query. Simply saying, if you don’t make a responsive website for your business, you are going to regret your decision.

70% of businesses around the world having their websites aren’t even aware of what is a responsive website and how it will benefit their business. That’s a large number.

75% of people love buying from businesses having responsive websites.

63% of the people who have purchased a product/service from a responsive website are likely to come back and make another purchase from the site.

4. Focus on Social Media Marketing

If you are not harnessing the power of social media to reach your audience, you are missing out on huge opportunities

If you are not harnessing the power of social media to reach your audience, you are missing out on huge opportunities. It is an easy way to attract potential clients towards your product/service and make them a permanent customer.

All the people you are connected with have their connections and social circle, which they can refer to you. For this, your social media presence has to be special, engaging, impressive and intended towards your client.

Believe in the “what goes around comes back around” mantra?

The better experience you provide them on social media, the more chances that they will involve their friends and family. If you are smart enough to ignite constructive and user-friendly engagement on social media and provide them with helpful content, they will share it within their circle and mention people close to them.

Here is how you can do it:

  • Run social media contests or post such content where they are compelled to tag their friends.
  • Create interesting posts so that your followers can relate to them
  • Leverage influencer marketing campaigns to piggyback on another audience
  • Tap the option of paid advertisement to reach your target audience in a better way
  • Host product/service giveaways
  • Go ‘live’ on different social media platforms like Facebook and Instagram
  • Figure out the best time to post, based on your targeted audience user behavior

5. Email Marketing

Email marketing is another wonderful trick to strengthen your connection with your existing consumers and make new links with potential clients

Email marketing is another wonderful trick to strengthen your connection with your existing consumers and make new links with potential clients. Many business managers think that Email Marketing is not as effective as it used to be. However, if used wisely, it can be a really fruitful strategy to boost your market reach strategy.

Email marketing is deemed an ideal factor for all those businesses who want substantial results but don’t have enough budget. If used rightly, it can yield great results even in low budget. The number of email users worldwide exceeded 2.9 billion by the end of 2019. This makes it an astronomical option to achieve expanded reach for your business.

Love what you read, but lack the time to handle it all? Let us to your bidding. Our affordable branding packages in USA can be the game-changer that helps you in blowing the roof off and reach sky high with your traffic!





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