5 Basic Elements of an Effective Business Logo Design

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Kathryn Faulkner

8th March 2018

Kathryn Faulkner

“Logos and branding are so important. In a big part of the world, people cannot read French or English-but are great in remembering signs.”― Karl Lagerfeld

A logo is a visual representation of your brand. An icon which connects your audience’s mind to your brand instantly, regardless of the language your audience belongs to.

Can you think of “thumbs up” sign?

Isn’t it universally same?

Similarly, logo becomes a universal identity for your brand. Adidas, Nike or say McDonald’s logos are universally recognized sings. If you’re looking to expand your reach and go beyond the horizons you have imagined for your business, a good logo is in word… essential!

Now we have established the importance of a logo design, lets discuss what elements are required to be incorporated to actually beat your competition.

Is Your Business Logo Appropriate?

Your business logo is a vital part of your brand. To ensure that the image of your company is reflected appropriately, it has to be unique and catchy.

But how?

Choose symbols, icons, fonts or colors very carefully! This way you can avoid any disconnection between the consumer and the perception of the product you are selling.

Think Minimalism!

If you try to fit too much detail in the logo it will become confusing and messy, especially if small images are used in it. Today, it’s all about being simple yet effective!

Avoid incorporating pictorial elements that contain more text than necessary or fine details that lose clarity. For maximum longevity and clarity of your business logo, try to stick only to a single symbol or icon.

Don’t Complicate Your Logo

Special effects like drop shadow, patterns or beveling used inappropriately causes your logo to become complicated.

Remember what we said earlier? Think minimalism! Keep it simple and enjoy client retention.

Color Carries More Meaning Than You Know…

Colors have a huge impact on how your client’s perceive your brand. For example blue and grey show authority and trust, while orange and yellow implies energy and fun.

Pastel colors are chosen by industries like health and beauty while brands that want a bold impression choose neon colors, and so on.

You get the idea right?

An Effective Brand Logo is Targeted

Conduct a proper research, find out about your target audience. This will help you learn about what their preference is, how they will perceive your logo. This plays a great role in developing long term relationship with your audience and also plays a great role when you begin your branding strategy.

So… make sure your logo is designed for intended audience!

While designing a business logo you can ask designers at Uptown Logo Design to try different variations to get maximum satisfaction. Your logo is the pride of your company and Uptown Logo Design will help you create it.

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