14th May 2020
Newsletters can be a way to provide a behind-the-scenes look at your company and connect with your audience a little stronger. They may consist of weekly round-up of articles, blog posts, case studies, news and updates concerning your offerings, upcoming events, seminars, or webinars, etc.
A newsletter is a marketing tool used to communicate with your brand’s subscribers on a regular basis. It helps you deliver the right information to a specific audience through engaging and captivating formats.
There are essentially three types:
It is a powerful communication tool that can change your entire marketing gameplay. The fundamental purpose is to fulfill three main goals:
Email newsletter templates show a reflection of your brand. Thus, they need to be crafted carefully and efficiently.
You can use them to engage and captivate your consumers and drive them towards your brand. According to research, the average person receives about 88 emails per day. This makes it very hard for a brand to stand out from the rest of the mails and make an impact.
This is where we come in. We have created a list of email newsletter templates to inspire your inner artist and help you make the most authentic and alluring impressions!
Among the most fundamental types of newsletter examples, ‘letter from the editor’ or a ‘thoughts from the CEO’ style tops the list.
It is the most commonly used email newsletter template best suited for brands with something to say. This type of format requires excellent writing skills, so make sure you get it written from someone with remarkable penmanship.
Companies that want to show their consumers that they have an opinion about something that is happening in the industry, want to take a stance on an issue, or just want to offer tactical advice can use from-the-editor newsletter template.
Here are some examples we have collected for this type of design:
Give a Message
Newsletter examples in this category are filled with holiday cheer and occasional joy.
Letters that are celebratory should be less promotional and more congratulatory and festive. This format plays a crucial role in building customer relations and cbustomer loyalty.
Companies send out these emails during holidays, or special events and occasions like subscribers’ birthdays, hitting milestones, or mother’s day celebrations.
You can glitz it up and fill it with festivities and merriments, or you can keep it short and sweet. Celebratory newsletter format is also best to announce any holiday-related sales and discount offers.
Send out New Year’s Cheers
Show Mother’s Day Love
A common and most effective format is the blog style or the ‘Featured Article’ format. It helps the brand to showcase and promote their content.
Blog style features blog posts as the name suggests, as well as articles and other written content. It is used for the following purposes:
The blog-style format can offer a roundup of everything subscribers want to know, which may include the latest news, piece of information, specific stories, etc.
Using the “blog” style email newsletter,you can drive traffic to specific websites and pages. Therefore, brands with a dedicated content repository who want to drive traffic through blog posts should utilize the benefits of this format.
Share Your Experiences
All newsletter templates share information, but not all information is the same. We don’t mean to confuse you; we are just trying to emphasize on the fact that this letterhead includes designs that are focused on updates, developments, industry information, and basically all newsworthy content.
A Quick Look Back
Adding Stats is Always a Good Idea
It is imperative to welcome your users and make them feel like they made the right choice. When a new subscriber signs up for an email list, they are usually greeted with a welcome email.
You can always send out either a welcome email or an introductory newsletter where every new user gets introduced to the brand and people behind it. This kind, however, needs to be personal and must set positive future expectations.
Keep It Simple
This type is created to drive organic traffic towards the website or a specific webpage like a blog page, service page, or the homepage.
CTA focused templates always contain call-to-action buttons that are linked to an internal page. Thus, the format needs to be thought-provoking and illuminating with remarkable ideas.
Tailor It Up
Drive towards Sale
List-based email newsletter templates are focused on listing new content uploaded on the brand’s platforms. This format is used to generate traffic on a brand’s websites by sharing new content.
The curated content template is best for brands looking to provide value to their customers.
This format collects information from different sources and provides them in the form of an email. Providing correct links to resources is a crucial part of this format.
This kind is best for a brand that generates quality content from external users on a daily basis.
Such design formats are focused on helping users gain better insights into the industry and product market. Industry and product-focused newsletters build strong relationships with customers, new and existing.
To create such letterheads, a brand has to be connected with its entire industry. Industry and product-focused newsletter dive deep into the problem areas, ask questions and solves queries.
Brands often send out emails announcing their sales and promotional offers. They do so because email newsletter marketing is one of the most used marketing tools for a very long time.
With this kind of email marketing, brands craft a design that emphasizes the promo code or link to the sales page. These templates provide a link to a page that is tied directly to the sales page and thus encourages readers towards a sale.
A few inspirations to help you create your promotional email are given below:
If you ever make a mistake sending out your email newsletter, don’t worry. You can always fix it.
Take inspiration from below, admit your mistake, and show your creative side to your audience. Offer a discount if you are feeling generous.
This is your chance. Let your imagination run wild!
Now that you’ve read about and seen some of the most beautifully crafted newsletter templates, we are sure you are all good to go.
Regardless of being the most commonly used email marketing tools, newsletters can be challenging to do right. We hope these inspirations and examples give you an idea to create your own newsletters that your subscribers will adore!
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