4 Simple Steps To Have Your Online Business Up and Running

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Cynthia Moreno

21st May 2020

Cynthia Moreno

Branding a business is becoming increasingly essential in the quickly changing digital landscape. Advertising and marketing are no longer the only elements of defining a successful business as branding continues to offer consistency to the business and its image across multiple platforms.

Starting a business, online or otherwise, isn’t a big deal. With the right permits, application forms, and necessary licenses, anyone can establish a company in just a matter of days. Setting up an online business is even easier, particularly if you’re starting small with a Facebook page or a website, and have your own products or services to sell.

Running a business, however, isn’t as smooth a breeze many entrepreneurs believe it to be. The digital age has opened up new opportunities for everyone, but not many have the understanding to seize and capitalize on these opportunities.

According to the statistics collected by the Small Business Association (SBA), an estimated 630,000 small businesses are set-up every year, whereas, currently, over 30 million small businesses are operating across the US. The report released by CB Insights in 2019 shows that nearly half of these businesses fail , and one of the reasons is poor marketing and branding strategy.

While there are tons of other factors involved behind an unsuccessful venture such as lack of understanding of market demand, low capital and disharmony in the team, lack of a robust digital campaign, and business branding play a key role in startup failures.

Neglecting to learn the basics of marketing, advertising, design, and branding can cause non-recoupable losses. On the other hand, learning the tricks of the trade can help local and small companies to improve their performance, stay head-to-head with the competition and gain new customers for better revenue and an overall boost in the business.

In today’s blog, we’ll discuss actionable and transformative techniques required to build a successful online brand in a cutthroat virtual world.

Name Your Brand

Picking a name for the business can be a time-consuming and exhausting experience. Not only do you have to find an appropriate title that reflects the business and its workings well, but you also need to be aware of availability and copyright issues.

Initially, it may seem like picking a name is a no-brainer, but as you further brainstorm, you’ll realize that the company name is the foundational element of a successful brand. When deciding on a name, you have to consider factors such as:

  • Does the name convey any meaning to the audience?
  • Is it memorable?
  • Is it corresponding to the primary products or related to the business idea in any way?
  • Is it unique but still easy enough to retain?
  • What kind of the first impression does it leave, and what emotions will it evoke in the audience unfamiliar with your business?
  • Is it already used by another competitor or can be confused with another business?

While it can be impossible to encompass all these considerations into one name, you may find your breakthrough while answering these questions. The process may not be fun, but it’ll be rewarding in the long-term.

Technological advances have made it easier to find names relevant to certain buzzwords. If you’re having trouble even coming up with a name, try online name generators to make the process more efficient.

It’s also important to understand that once you pick a name, you’ll be stuck with it permanently. You can’t afford to change it down the line when your business is already recognized and fully established in the market. Changes can be disorienting for the customers, not to mention that a name change may impact your online conversions and website traffic.

It’s better to spend extra time choosing a name than picking one that can cause potential trouble—in terms of social media handles, trademark, etc.—down the line.

Design a Striking Logo

Did you know that visual content is one of the essential parts of an effective business promotion strategy? More than 30% of marketers believe that graphic design and images can make or break a business.

This includes everything from logos to cover images, social media displays, blog images, typography, color, and distinctive elements that define a visual brand. The attention span of internet users is diminishing day-by-day. As we’re bombarded with information and media from everywhere 24/7, it’s impossible to retain all the information unless it’s designed uniquely and creatively.

A consistent brand image is the hour of the need

A consistent brand image is the hour of the need if you want to ensure that your audience can recognize information related to your brand instantly. On any platform, social, websites, or apps, visual appeal is the way to go.

Logo design is the first step in establishing a signature brand look that gets you noticed in front of the audience while helping you rise above the competitive rivalries. The explosion in visual content is nothing new and has always been a part of online marketing campaigns. However, brands can’t just rely on one aspect of visual imagery and have to dive further and beyond logo design.

If you want to get started on a logo and graphic design project, Uptown Logo Design offers extensive services affordable for all sizes of businesses.

Build a Website

Web design and development may not be a marketing strategy in itself, but no marketing strategy is complete without it, which is why it’s worth a mention.

In the online world, a website is everything for a business’s credibility. While a company can be successful without a website, no successful business wants to operate in the digital world without having one. Websites don’t only offer the audience a quick connection with the brand, but they also attract new investors, potential partners, and future employees of the company.

Several marketers argue that social media presence is a concrete alternative to setting up a website. Since social media platforms are free-of-cost, and anyone can access them, it’s a cost-friendly solution for small businesses. While this notion may hold true initially, having a website becomes necessary once the company starts getting recognition in the market.

A website can give you an edge that social media accounts simply can’t, which is why it’s best to invest in website development right from the start.

Uptown Logo Design helps small businesses set up websites at lower rates without going over your budget. You can learn all about it here! We develop cross-platform as well as mobile-friendly websites to help you reach potential customers and increase website conversions.

Bring the Oomph Factor

While having a website is essential, it’s only just the beginning, and the real work starts from there. Your website design, layout, navigation, interface, and content are just a few things you need to start worrying about immediately.

You’re a new business, so your focus is on getting the visitor’s attention and keeping them engaged. Keeping it simple and to-the-point not only conveys the brand message succinctly but piques the audience’s interest as well.

Here are a few things to consider regarding the website design.

  • Don’t go overboard with the fonts. Two fonts are more than enough and can be used to highlight content according to the design.
  • Keep the navigation consistent and clear on every page.
  • Use pictures and animations to add value to the message; however, you can always choose images to relay your point.
  • If you have an e-commerce store on the website, make sure that it’s user-friendly and encourages ore checkouts. Making the design and checkout process unnecessarily complicated can distract the customer and increase the chances of cart abandonment.
  • Make the design and the store mobile-friendly so customers can access it on the go.

As for the content on the website, you need that wow-factor that can help you rank high on search engine rankings and give your website more visibility through SEO. Create a calendar to keep track of the new content and publishing dates on the website. Here’s what you need to add to the website’s content marketing strategy.

  • Write authentic and useful blogs to be published on the website and then across all social media platforms.
  • Address problems regarding products and services in the ‘frequently asked questions’ section.
  • Add all positive testimonials from your previous and current clients to establish credibility.
  • Update the portfolio as you take on new projects.
  • Write a compelling copy to influence sales and bring the tone of urgency to the headline.
  • Work on email marketing techniques and add opt-in offers to create email lists.

Throughout your content, your focus needs to be toward solving a problem for the customer.There’s the only thing that interests the audience, and it knows that your product will offer them what they need, so create content accordingly.

To drive new visitors to the website, you’ll need to invest time, money, and resources in PPC ads, keywords research, and selling approaches. With Uptown Logo Design, you can avail all these services at competitive market packages and increase your chances of higher online visibility.

We can help you to quickly establish the reputation of your brand in the market through curated content, visual aesthetics, and design elements that leave a lasting impact on the audience.

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