25 Inspiring Examples of Iconic Typography in Logo Designs

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Shannon Robinson

28th October 2020

Shannon Robinson

Professional Typography is one of the essential elements of an iconic design. If used strategically, professional typography in logo design can add some personality to the overall appeal. Experienced designers and logo design companies in the USA use typefaces to bring robustness, flexibility, humor to create iconic designs as per the clients’ requirements. The clever use of this component sends out proper signals to the target audience.

Iconic logo design attracts customers due to the wise use of elements such as colors, images, lines, shapes, etc. But typography is one of the most visible elements, besides colors.

Previously, expensive typography was only for the clients who could afford the best logo design company in the USA. But lately, most of those fonts are now available free online without paying much for them. This means that many designers have access to high-end typefaces to create professional typography designs. Further, this helps designers in coming out with unique design personalities for the brand. However, the more options of typefaces designers have the more they get confused. Often, it becomes difficult to pick a perfect typeface out of many options, to create professional typography logo designs.

Always remember that choice of typography can make or break a design. therefore, it is important for companies to hire decent logo design services in the USA so they can get the perfect manifestation as per their requirements. We are aware of the fact that fonts express certain emotions and have a personality that wise designers use to represent a business. Moreover, the use of software has only made it more accessible and simpler for the designers to incorporate typography but such ease and also has resulted in the irresponsible selection of fonts.

It is important for a designer to possess the skills to use typography injudicious way in keeping with the business message of the client. The use of typography is popular in varied materials such as currency notes, coins, and almost everything we see around us.

Here Are Some Crucial Aspects When Picking A Typography for Logo Design

  • 01. Know the Competitors
  • 02. Know requirement of Clients
  • 03. Know The Brand Personality
  • 04. Understand The Message
  • 05. Be Flexible
  • 06. Consider A Brand’s Heritage
  • 07. Create Own Typeface (if necessary)

Few typefaces such as San serif fonts are simple and clear. They are considered to be the ideal choice to express softness. For this reason, most of the headlines are written in sans serif. Typefaces appear to have different personalities and logo designers must be aware of this fact while creating an iconic logo design. The right business message can only be conveyed through the right personality of a typeface. For instance, you cannot use comic sans in corporate designs.

Choosing the right typography can help to tell the brand story and amplify the impact of the logo whenever and wherever people see it. But the wrong font could ruin the entire design. When selecting a typeface, the designer has to make sure that the font is readable. The right choice of typeface provides a direction to the voice and the message of the logo, and significantly influences the audience, inducing the right emotions from both the readers and the viewers.

If a logo is unable to deliver the right message to the public, then all the efforts of a designer will go to waste. This is why it is best if the designer learns about the different ways typography can help improve the design.

If a designer uses complex fonts within the design, then it will destroy its main goal. People won’t be able to relate to the brand, and during the printing process, it will be difficult to print a complex design. If a logo is difficult to understand, then the brand won’t be able to get its identity across to customers. Therefore, It is always better to not include fonts like Comic Sans and Papyrus, because they don’t integrate well with the design.

There are thousands of fonts out there, and that’s exactly why we’ve we’ve put together this list of 25 professional typography logo designs to get inspiration from. Many of these fonts are dazzling as is, but don’t forget that they can be altered and modified in a multitude of ways to give your brand a unique feel.

Coca-Cola Logo

The Coco-Cola has used “Spenserian Script” avoiding multiple fonts

The Coco-Cola has used “Spenserian Script” avoiding multiple fonts. The basic purpose of using cool typography is to deliver a playful and fun message to the audience. This matches the personality of the brand which is associated with happiness, love, and sharing

NASA Logo

The design of NASA was developed in 1975

The design of NASA was developed in 1975. Although, the logo of NASA has been changed into an emblem, this professional typography design is a great example of creating a timeless logo with simplicity and minimalism.

V&A Logo

This professional typography logo design is breathtakingly simple and brilliant

This professional typography logo design is breathtakingly simple and brilliant. The V and A mirror each other in form and the ampersand simply creates the crossbar of the A, ridding the need for any further detail on it.

MailChimp

MailChimp reflects its informal and friendly nature

The handwritten logo for popular email newsletter platform MailChimp reflects its informal and friendly nature, and along with its simian monkey mascot, forms a central part of the brand’s appeal.

Visa Logo

The Visa logo has gone through a few redesigns over the years

The Visa logo has gone through a few redesigns over the years, and here’s the current look for the global credit card company. The new logo tweaks the classic design, removing all traces of yellow. But few will blink an eye: the professional typography logo design is so firmly embedded in the public consciousness that it’s still instantly recognizable without any reference.

FedEx

No professional typography logo design list would be complete without FedEx

No professional typography logo design list would be complete without FedEx. Designed in 1994 by Lindon Leader, the then-senior design director at Landor, the FedEx logo is proof that simple, clever type-based logos can still look as fresh and smart 20 years down the line.

The FedEx design contains a very appropriate directional arrow, indicating FedEx’s commitment to speedily delivering parcels on time. Cleverly, the FedEx logo also changes in color to indicate different sectors of the company one is dealing with.

Cadbury logo

The big daddy of typographic logos is Cadbury

The big daddy of typographic logos is Cadbury. Minor tweaks have been made to this logo, based on the signature of William Cadbury, since it first appeared on transport livery in 1921. But it’s remained essentially the same almost a century later.

GAP

The condensed serif font used for the Gap logo By Uptown Logo Design

The condensed serif font used for the Gap logo resembles the Spire Regular typeface developed by Ann Pomeroy. The typeface was definitely customized, which can be clearly seen if you take a closer look at the serifs and their thickness. The customized logo is timeless and famous around the world.

Linkedin Logo

The logo design of Linkedin is simply its logotype in bold black with the “in” portrayed in white in a blue rounded box

The logo design of Linkedin is simply its logotype in bold black with the “in” portrayed in white in a blue rounded box. The font used for its logo is very similar to a sans serif called Myriad Pro.

Marc Jacobs Logo

A simple and professional typography logo design like this timeless beauty

A simple and professional typography logo design like this timeless beauty. Such logos help a lot in branding services. Such logos clearly tells the message of the brand.

Umbrella logo

actual umbrella make this logo design super unique and inspirational

The typography and the clever use of letter R, which looks like an actual umbrella make this logo design super unique and inspirational. This logo design is a perfect example of using letters in a creative way.

USB Logo

The thick and bold typography with cleverly using the letter B

Visually, this logo is super attractive. The thick and bold typography with cleverly using the letter B, makes this logo stand out among several logo designs.

Check Logo

minimalistic typography and logo design CHECK

Simple and minimalistic typography and logo design has made this logo timeless.

Netflix

This iconic logo utilizes a more contemporary font without drop shadowing

The New York Times Logo

The New York Times has a recognizable logo By Uptown Logo Design

The New York Times has a recognizable logo, which looks almost the same as it did more than 150 years ago when the newspaper was created. The wordmark was tweaked several times but never completely changed.

Tumblr Logo

The Tumblr logo incorporates only the name of the project By Uptown Logo Design

The Tumblr logo incorporates only the name of the project and uses a very old typeface. However, the authors managed to make it fresh and contemporary and give it the sort of look that sticks in the mind, making it a professional typography logo design and inspiration for designers.

Smash Logo

Smash Logo Design By Uptown Logo Design

 

IBM Logo

IBM Logo Design By Uptown Logo Design

The IBM logo is one of the most famous business logos. The typography in this logo gives a professional, firm and a well-balanced look that completely goes with the corporate image that they have maintained throughout these years in the industry.

GIORGIO ARMANI

GIORGIO ARMANI Logo Design By Uptown Logo Design

This professional logo design is made with Didot font. It became known as a typeface, it was the name of a family composed of French printers in the late 1700s. They made many versions of Didot, one of which is used in the Giorgio Armani’s iconic logo design. Similar to Bodoni, the high contrast in line thickness creates drama. This font is also commonly seen in the fashion world. Didot works best when used simply, with careful kerning and high contrast colors.

PERFECT SCOOP

PERFECT SCOOP Logo Design By Uptown Logo Design

This typography is although simple but definitely gives off major vintage vibes.

Barbie Logo

Barbie Logo Design By Uptown Logo Design

The typography with pink color represents the brand very easily. The handwritten font has a spontaneous and cute style.

Amazon Logo

Amazon Logo Design By Uptown Logo Design

The minimalism and simple typography has made this logo one of the famous around the world. This professional typography logo design is accompanied with a yellow arrow that goes from A to Z signifies that they sell items from a to z.

kellogg’s Logo

kellogg Logo Design By Uptown Logo Design

Kellogg’s font here refers to the font used in the logo food company that manufacturing foods like cookies, crackers, toaster pastries, cereal bars, etc. The Kellogg’s logo features its logotype in a brush style in red. Simple, classic, and timeless.

Microsoft logo

Microsoft logo Design By Uptown Logo Design

The simple and minimalistic typography that has been used in this logo makes this a professional typography logo design. Accompanied by colored blocked representing windows. This iconic logo design’s typography has helped the brand to build an identity around an already prominent name.

Disney World Logo

Disney World Logo

The Disney “signature” logo is a fantastic example of a unique and professional typography logo design. The script typography has enough quirks to stand out from other handwritten fonts while remaining easy to read.





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