Can your visitors figure out what your company does within 5 seconds of landing on your website?
Is the navigation in your site easy for users?
Are the pricing, packages or the terms and condition easily understandable by the visitors?
If the answer to even one of the above questions is “NO” then you need to optimize your web design. And here is how:
Keep The Communication Simple
Your website needs to have a clear communication with your audience. Why and what you do and for whom. Conduct research on what target audience you are reaching out to, find out the tone they prefer and will understand with ease. Explain your product or service on the analysis.
It is important to map out the buyer’s journey for the time they first visit your website to the time they become your loyal customer and design your content accordingly.
Remove The Following From Your Website
Remove these elements from the website so that it becomes easy for the customers to understand it.
- Complicated animations
- Content that’s too long
- Stocky website images
Since the audience has an attention span of 8 seconds, you must create a first impression to get hold of the customers. This can easily be done with well written content, powerful images and excellent designing.
Include Social Share and Follow Buttons
You cannot afford to miss out any social media traffic generated from people reading your blogs that is why it is important for your website to have social share buttons. These share buttons acts as a non-pushy tool that encourages the buyers to share the information.
Call to action buttons are a way to take users to the next step they should take. Add call-to-actions to educate the customers and give them materials. This way it will be easier for them to identify your company and will be comfortable in researching your services. It the best way to improve your web design.
If you think you need some changes in your website or revamp the whole site, visit Uptown Logo Design and let our experts do the work!