12 Tips To maintain The Symmetry of Your Logo Designs

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Shannon Robinson

11th January 2021

Shannon Robinson

In this era where customers have swift and short attention spans, it has become tough for the brand to build meaningful relationships between companies and their customers. Thus, a business logo design created by a professional logo design company in Los Angeles has always been a pivotal opportunity for brands to attract new customers and create a solid place in the marketplace. The professional logo design companies in Los Angeles have professionals who are skilled and have enough knowledge about the process of creating a timeless and memorable business logo design. Since the brand identity and marketing is one of the essential components of the brand, companies should avail of affordable logo design packages and should get their logo made by professionals.

The purpose of a logo design is to be connected with a company and to represent the brand values and messages to the target audience. Thus, it is understandable, in order to get the message across, a logo design has to be memorable, easily remembered, and recognizable. Business logo designs have become such a big phenomenon that cannot be ignored. To make this business logo design more formal and elegant, professional logo designers use symmetry. The use of symmetry has continued to be the most popular trend in logo design because the elegance, simplicity, and uncluttered nature of the logo render it highly memorable. However, it is very tricky to design a symmetrical logo that reflects the brand’s goals, identity, and values through lesser elements and is easily recognized for the company simultaneously.

Symmetrical logos

Symmetrical logos are those in which the left side is identical to the right. However, there are various levels of symmetry used in business logo design in order to communicate specific ideas and meanings. For example, Target and British Petroleum both use rotational symmetry in their logo. Symmetrical business logo designs are often associated with balance, craftsmanship, and engineering so it’s no wonder that car companies such as Volkswagen or Honda rely on symmetry in their business logo design to emphasize these messages in their marketing. Symmetry has a major impact on making a logo effective or ineffective as every logo has its own visual weight. For example, color and fonts are two distinct elements.

If one is made improper, then definitely it will overpower its impact on others which creates design imbalances. It is important to maintain a proper balance in logos. The balance is essential to keep the viewer’s eye to be focused on a logo that is representing the brand’s values. An imbalanced logo will make it hard for the viewer to focus on it and even the message it has to convey won’t completely accomplish.

In symmetrical business logo design, the weight of every element is not only visually right but it is evenly distributed. This means that every element should be in harmony and alignment with other elements that can be horizontal or vertical. Understand it this way, If you draw a straight line in the middle of any design, both halves of the design should be evenly distributed and be equal no matter the shape of the design is regular or irregular.

A symmetrical business logo design forms a sense of balance. It’s important to have a sense of balance and proportion in business logo design and symmetry normally creates that balance and proportion in business logo designs. Moreover, a business logo design that is symmetrical is aesthetically pleasing. Symmetry is an aesthetically pleasing design construct. And when designers use symmetry in logos. A symmetrical logo can be simpler to design. When a designer design a symmetrical logo, there are fewer elements to think about. For example, if the designer uses reflection symmetry, they really only have to worry about designing one half of the logo—and then create a mirror image of that side for the rest of your design.

Further, a business logo design that is symmetrical represents the brand being organized. Symmetry is one way to arrange objects, which can make them more visually appealing. Basically, human minds look for ways to normally create order—and because they’re already visually organized, people tend to be drawn towards symmetrical business logo designs. Basically, Symmetry is what our minds tend to gravitate towards; the design appearance of a symmetrical business logo design is satisfying and predictable. There is something beautiful and flawless about each element a mirror image of one another. Each part of a symmetrical logo is harmonious and therefore our minds tend to gravitate towards this type of design.

Here are 12 tips to maintain the symmetry of logo designs:

Color

 

The color balance must be used in balance to create and maintain the symmetry of logos. To make sure that there is perfect symmetry, designers can employ bright colors in a small area with a dark color in a larger area. This will create a balance of color in the logo. Thus, it will create a sense of proportion in logo design and will make it visually appealing to customers.

Shape

 

Shape

The shape of logo design is very vital to create perfect symmetry in logo designs. The shape should be drawn smoothly to achieve proper proportion and symmetry. One can achieve balance and symmetry in logos by evenly distributing all the complex details on both sides.

Position

 

Ensure that the elements’ in the logo are properly placed. Similarly, employ elements evenly in the design. Make sure to regulate the position of the elements in the logo design. So, if there is a large object on one side of the design, balance it by having the same equal size objects on the other side.

Texture

 

Textures

Texture balance is ignored by most of the designers. Designers working in a professional logo design company in Los Angeles focuses a lot on this aspect. The symmetry of the design can be disturbed if the texture of each side is not the same and even. For example, aside with no texture and the other side with an impressive texture would create a disproportion in the logo.

The elements

 

the smaller elements should be placed far from the Centre of the design composition. In regards, the smaller elements will appear far from the larger which shows the proper balance even in an asymmetrical logo.

Use a grid as a guide

 

Use a grid as a guide

The grid grants help in creating symmetric logos. Moreover, it also tells designers where they can set up an object or element to break symmetry and make the logo more eye-catching. For example, Raymond Loewy used a grid as a guide, he sat down to design Shell Oil’s logo design, he used a logo construction guide to create an iconic design that hasn’t changed much since 1971.

Use geometric shapes

 

Use geometric shapes

The elegant logo design shown below uses a construction guide to great effect To create their design for businesses, designers use a construction guide and geometry shapes to achieve symmetry and maintain consistent spatial relationships between each line and curve of their design.

The Perfect circles of Target, are an example of using geometric shapes to create symmetry. The shapes are used to create the symmetrical corners of each logo. This is a successful example of using basic geometric shapes to create a symmetrical, compelling, and professional-looking design.

Start every design project with a layout grid

 

The layout grids help to ensure that the logo would be consistent and proportionate. This is achieved because the designers use the same angles and techniques to create a grid-based design that is symmetrical visually.

Keep it simple

 

Keep it simple

In logo design, simplicity is certainly the best policy. Simple, powerful logos are easier to maintain symmetry and are the winners in the long run. For example, the logos of Apple and Nike are simple and symmetrical, also very well-known among millions of people.

Remember: even though the simple design is the goal, it’s still important that the logo is symmetrical. Would Nike still have succeeded with an unbalanced or non-unique design? While the Nike Swoosh logo is already symmetrical, the thickness of the swoosh at its base is what makes the design stand out. Thickening lines within a logo design will create more spatial balance.

Eye direction balance

 

The designers of logo design should also follow the rules of eye direction. They can achieve and maintain this symmetry and proportion when the logo successfully draws the viewers’ eyes to the main element of the design.

Space

 

Determine the space between the letters in logo design and also around the elements of logo design. The even spacing creates a sense of symmetry in logo design. Arrange both elements and negative space in such a way that no one area of the design overpowers other areas. Everything works together and fits together in a seamless whole.

Vertical symmetry

 

Vertical symmetry

Make sure the symmetry applied in logo designs are in vertical form. People recognize symmetry when it’s vertical in most cases. If use the process of mirroring. Work on the side and create a mirror image of it. This will result in perfect symmetry.





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